CXL - Every cold outreach intro:

We have 4 updates for you this week: 

1. On Peep's Mind

Every cold outreach starts with a variation of "I'm so impressed by what you're doing".

Everyone knows you're not and it's inauthentic bs. Honesty would work far better: I'm marketing this product that solves Y problem in X way.

The lack of authenticity and directness is not just a cold email problem.

The same goes for ads or websites where brands lead with their "passion", "obsession" or "our mission is to ...".

In most cases, it's so inauthentic and not credible.

1. Even if they believe you (most won't), they won't care about that.

2. Be clear about what you're selling and that you are selling it. Don't try to obfuscate it. Focus on the clarity of your value proposition (beyond tablestakes).

3. Make them want it. What'd generate "oh that's cool" type of response?

For this you need to know the specific pain points of the target customers, what annoys them about the status quo. The more relevant the message, the higher the response rate.

Connect with Peep on LinkedIn.

2. Email Marketing KPIs Matter

Every dollar you spend on email marketing can generate an average return of $36.

But you won’t see that kind of ROI if no one: 

+ Signs up for your list 

+ Reads your emails or 

+ Takes you up on your offers

Understanding which KPIs to track and why can help you grow your list, improve performance, and get more value from email. 

It’s easy to assume a bad offer is causing a low conversion rate. 

But your email analytics may show the real problem is subscribers aren’t receiving your emails. Understanding your KPIs can help you reverse engineer problems with your emails. 

Finding the root cause. Then, fixing it and getting back on track.

But metrics are just one element you need to succeed with email.

To expand your skills and prove your knowledge, check out the full blog post. 

Or go even deeper by signing up for our Email Marketing Course. 

Where you’ll master everything from email design and copywriting to cross-channel promotion and data analysis.

3. Join CXL

We are hiring a new Marketing Lead. Check it out and apply here.

4. Upskill your Marketing Team

One skilled player can help but a skilled team will win championships.

Get the CXL Unlimited Team plan. If you have a team of 10, that’d be only $672/yr per team member.

CXL, 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746.

Follow us on LinkedIn.

Unsubscribe from future emails like these.