Marketing Letter - 🤔 ChatGPT Learns to Link

GM nerds,

Welcome back to the newsletter that’ll give your digital marketing game a SBF-trial-drawing-level glow-up:

but seriously tho— pouring one- or 25- out for Sammy. Don’t steal $8B dollars, kids.

Here’s what’s good this week:

→ Unlikely TikTok Comp Steps Into the Ring 👀

→ OpenAI Delays Voice Model, Learns To Link w/ ChatGPT 🤖

→ Core Web Vitals: The Ranking Factor That Doesn’t Factor Into Rankings? 🤔

→ more, obviously 💬

But first…

​​This Week's Pod 🗣️🎙️​

Dive into EP66 of TWIDM as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more. He also reveals the secrets behind scaling and content mastery. Tune in.

​​YouTube​

​Apple Podcast​

​Google Podcast​

​Spotify​

What’s Going Down @ Google 📊

→ Ever wonder how Core Web Vitals is somehow both a ranking factor and also apparently doesn't improve search results? It gets discussed on a recent episode of Search Off The Record, but if you’d rather not subject yourself to that, this SEJ piece does its best to make sense of the paradox.

→ Travel niche site folks are pissed that travel blogs have disappeared from the SERPs right as Google seems to be moving into the travel space. Cue the supervillain laugh.

→ Gmail is turning 20. Here’s a look both at how it revolutionized email and also where it may be heading next.

→ If you’re here for content about Google embarrassing itself, here’s a good one: a travel blogger who used to rank #1 but now is #14 post-HCU. Sounds like the same old story? Well, wait until you hear him out: "I’m being outranked by lots of spammy commercial pages using MY photo of MY wife, while recycling MY words with AI." lmao.

→ In case you needed someone to state the obvious: “Let’s Be Real: Reddit In Google Search Lacks Credibility.”

Social Media Round-up 📲

→ Creating and tracking your campaigns on Reddit Ads Manager just got easier and more efficient w/ 6 new and updated features: Smart Headlines, Creative Asset Cropper, Lowest Cost Automated Bidding Strategy, Average Daily Budgets, Reporting Improvements to Reddit Dashboard, and Updated Campaign Management. Click through to read up on each.

→ Is an unlikely TikTok competitor stepping into the ring? LinkedIn is apparently “experimenting with a TikTok-like video feed in its app.” Will it be so crazy that it just might work? Or just cringe AF? Time will tell.

→ Here’s a look at how the very-possible TikTok ban would harm Amazon sellers and other ecommerce homies.

→ This piece argues that Meta should NOT be investigated for the “Pay or Okay” model it debuted in late 2023 in the EU, EEA, and Switzerland. Interesting read.

→ ICYMI: this Semrush piece comparing Paid to Organic social media advertising gives a lot of data and analysis as to the benefits of paid advertising on social media, which platforms are best for it, and how to develop a paid social media strategy. Good stuff.

AI Insight 🤖

→ The reins have been pulled in on OpenAI’s Voice Engine, which can clone voices with 15 seconds of audio, due to a lot of noise about potential harms. Click to check out some samples of this “text-to-speech AI model for creating synthetic voices based on a 15-second segment of recorded audio.”

→ Here’s a good thing, tho: OpenAI is “making links more prominent when ChatGPT browses the internet.” Always good to cite sources, especially when you’re a chatbot who constantly makes sh*t up.

→ Interesting thread making a case re: 5 SEO tasks that AI should be used for: Content Outlines, Alt Tags For Images, Meta Descriptions, Product Descriptions, and Questions.

→ This thread gives some step-by-step advice on how to train AI to write less like a robot and more like you. My take? Some rewrites will prob still be needed, but it’s better than nothing as far as AI-written content goes.

→ If you like your chatbots more anti-woke (and generally a bit less effective) than the other major names in the AI game, then Grok 1.5 might be for you! But seriously, it’s coming soon.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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