RadReads​ - How to become an “idea machine”

The Internet is a gold mine of opportunity.

You can use it to find your next job. Or your next business idea.

But here’s the crazier part: People tell you what they care about — through Google searches, Reddit posts and social media.

And you can then use that information to become an idea machine.

This week on The Examined Life Podcast, we’re joined by growth marketer, indie creator and data fanatic Steph Smith​

We ask the question:

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My top 3 takeaways

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​The internet is a fertile ground for ideas

There’s a big difference between feeling like your idea will succeed, and having real data to support it. There’s a suite of tools that show whether people want to buy what you’re selling. Use these tools and give yourself a head start.

→ Watch the clip
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Niches are goldmines

Many new creators start out too broadly. But how many of your favorite writers stick to a niche instead? The internet enables you to occupy a niche you’re passionate about. And it’s an easy “unlock” for building an audience.

→ Watch the clip​
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Pay attention to how something is done

Content matters. But how creators present content is even more important. From Mr. Beast to soothing YouTube videos of Japanese passenger trains, identifying a unique way to communicate is crucial.

→ Watch the clip​

From our sponsors:

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My favorite quote: Success doesn’t equal happiness

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Why this episode matters to me

I never set out to be an entrepreneur.

In fact, when I left Wall Street I thought I’d either work for a FinTech company or a VC.

(Worse case, I’d get a corporate finance job within a FAANG company.)

But through small and sincere interactions I learned that there are large underserved markets.

Ambitious professionals needed productivity tools, money advice and frameworks for a life well-lived.

And turning those interactions into business ideas has helped me build a life I don’t need a vacation from.

If you want to dig deeper

​Steph’s online course shows you how to use online tools to create new opportunities. And her website is a treasure trove of her unique ways of seeing the world as a digital native.

Love letters from our fans

"Your words make people worldwide feel seen"

Hope you enjoy the episode,

Khe

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