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YouTube has announced new features to enhance its shopping ecosystem this spring in response to 30+ billion hours of views on shopping videos in 2023. Check it out:

Shopping Collections. Creators can curate product selections on the platform (like daily essentials or seasonal picks) based on their preferences and brand affiliations.

Affiliate Hub. Creators can now easily view info on monetization opportunities, including potential brand partnerships, commissions, promo codes, product samples, and more.

Bulk Product Tagging. With this expansion, creators can now tag items in multiple videos all at once, boosting revenue potential from evergreen content.

Fourthwall Integration. This partnership will enable creators to manage business directly through YouTube Studio.

Find out more from the YouTube announcement.

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The unruly and oft-abused Hinge monster makes it all the way to the afterlife in the dating app’s new campaign—many times over.