👀 Sponsor this spot to share your content with our community.

Have you noticed a decline in your site’s organic traffic? Identify and address the problem with these 13 diagnostic questions:

1. Are there signs this might be a tracking issue, like big data discrepancies?
2. Is this a brand problem stemming from negative press, sunset ad campaigns, or rollbacks in acquisition spend?
3. Where is non-brand performance down; which URLs and keywords are trending down?
4. Do we care about this traffic?
5. What does the trend line tell us? Is it a sharp or a sloped decline?
6. Did something change with our site content?
7. Are there new or major technical issues on the site?
8. Did we lose backlinks or referrers?
9. Was there a recent algorithm update?
10. Did the SERP change in meaningful ways?
11. Is the domain being penalized?
12. Did competition change?
13. Are users behaving differently?

Take a closer look at next steps with Search Engine Land.

👀 Sponsor this spot to share your product or service with our community.

Attn: lite Luddites.

Pocket those chewy thinkpieces and long-form articles for later with Flyleaf. It’s a free app that reorganizes your saved content into book-style pagination, so you can flip through pages instead of scrolling vertically. No account needed, and no ads.

Vaulting into emotional-Olympics-ad season like… 🤸

GOAT gymnast Simone Biles took a two-year break from the sport after suffering from “the twisties” and a whole lot of global pressure.

In a dramatic campaign for Powerade, she reflects on the power of pausing as we tumble through her life’s most meaningful moments with her.