1. Home
  2. Discover
  3. News
  4. Not a Newsletter

📬 No. 32 | Building a paid newsletter course

͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
Before we get into the newsletter today, two shout-outs:

1) To the team at Really Good Emails, which launched a decade ago to catalog excellence in newsletter design. Anytime I’m looking for design inspiration, RGE is my first stop. This week, the RGE team announced they’re selling the site to design platform Beefree. (The press release announcing the RGE sale was delightfully on-brand for them.) Congrats to RGE! 

2) To frequent Inbox Collective collaborator Evelyn Crowley, who helped build a newsletter called Prism that just won a Webby. Congrats, Evelyn (and the rest of the Prism team)!

—Dan (say 👋 via email or LinkedIn)

How Poynter Transformed A Hands-On Workshop Into an Email Course


You might be familiar with the idea of Courses: They’re those on-demand series of newsletters that help teach readers a new skill, habit, or lesson. Back in the day at BuzzFeed, we launched all sorts of these, like the 7-Day Better Skin Challenge and our Couch to 5k program. They always had great engagement — and also drove new sign-ups. It’s been fun to see other news organizations launch these, too.

This week, Poynter’s Kristen Hare and Mel Grau detailed how they built their first course, an adaptation of their popular in-person Work-Life Chemistry workshop, and turned it into a six-part Course costing $50. Inside this article, they walked through how they designed it to guide readers through the Course and what they learned from launching it.
Read the story here →

In case you missed it...


Claire Zulkey and I reached out to a few dozen of our favorite newsletter operators to ask them a simple question: What’s one newsletter you always make time for? Here’s what they told us.

I’ve been having a lot of conversations with clients about landing pages. Here’s our guide to landing page dos and don’ts.

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

From my reading list...


Omeda’s out with their email engagement report for Q1 — lots of interesting metrics in here. Plus: They talked with me about lessons from the past 10 years of newsletters. (Omeda)

Really enjoyed this, from Shaan Chagan, about building long-term relationships with advertisers. (Revenews)

Sure, you might have heard of an abandoned cart series for an ecommerce company. But what about one for people who don’t complete the process of subscribing or donating? (BlueLena)

I’m always interested in how orgs measure things, so this story about how The 19th blended newsletter engagement into a new metric callled “total journalism reach” caught my eye. (CJR)
💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍝 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.
 
 
Copyright © 2024 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here. 

Inbox Collective LLC
400 E 55th St
New York, NY 10022-5156

Add us to your address book

Older messages

📬 No. 31 | One Newsletter I Always Read

Wednesday, April 17, 2024

There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 30 | “Everybody’s journey is different”

Saturday, April 13, 2024

Lessons from BackScoop's Amanda Cua. Plus: new details about bots clicking on links in your newsletter. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 29 | Getting authenticated

Wednesday, April 3, 2024

Plus: Events coming up in Chicago, Cleveland, LA, and New York City. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 28 | The $100k Newsletter Operator

Wednesday, March 27, 2024

Tactics + lessons from six-figure newsletters. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

A special discount code for The Newsletter Conference

Thursday, March 21, 2024

$100 off your ticket — just for Inbox Collective readers! ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

You Might Also Like

What A Day: Florida Yes Men

Tuesday, November 12, 2024

Donald Trump's cabinet picks are wild, but he's also chosen a few normies to lead his foreign policy. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This soft-sided luggage is very cute

Tuesday, November 12, 2024

But is it a good suitcase? View in browser The Recommendation We tested Away's new soft-sided carry-on A photo of someone holding the handle of a soft-sided suitcase, next to a photo of someone

Bigotry Is Not the Answer to Donald Trump

Tuesday, November 12, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer 2024 election Bigotry Is Not the Answer to Donald Trump Post-election, liberals scramble

Wednesday Briefing: Trump’s team of loyalists

Tuesday, November 12, 2024

Plus, the new series “Say Nothing.” View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition November 13, 2024 Author Headshot By Gaya Gupta Good morning. We're covering the latest on

Another cable news star goes the independent route

Tuesday, November 12, 2024

PLUS: Will the media experience another "Trump bump"? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

We Were Built For This Moment

Tuesday, November 12, 2024

Here's how The Lever's team will be holding the powerful accountable in this new era of corruption — and what you can do to help. We Were Built For This Moment By The Lever • 12 Nov 2024 View

Let There Be Light

Tuesday, November 12, 2024

The Important Stuff, Western Sieve ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

☕ Gift guides, unwrapped

Tuesday, November 12, 2024

A PR expert's guide to landing brands on a gift guide. November 12, 2024 Marketing Brew presented by Amazon Ads It's Tuesday. After presumably consulting the Grinch, Saks Fifth Avenue is

Trump’s victory is a green light for genocide in Gaza

Tuesday, November 12, 2024

The slaughter we've witnessed over the past 13 months has been shocking to the conscience. But what comes next could be unimaginably worse. The founding charter of Benjamin Netanyahu's Likud

Amperity names new CEO | Starform raises $6M | Apple sets smart cam sights on Ring and Wyze 

Tuesday, November 12, 2024

We tried the 'Tomb Raider' escape room in Seattle ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas: Register now for AWS re:Invent.