Before we get into the newsletter today, two shout-outs:

1) To the team at Really Good Emails, which launched a decade ago to catalog excellence in newsletter design. Anytime I’m looking for design inspiration, RGE is my first stop. This week, the RGE team announced they’re selling the site to design platform Beefree. (The press release announcing the RGE sale was delightfully on-brand for them.) Congrats to RGE!

2) To frequent Inbox Collective collaborator Evelyn Crowley, who helped build a newsletter called Prism that just won a Webby. Congrats, Evelyn (and the rest of the Prism team)!

—Dan (say 👋 via email or LinkedIn)

How Poynter Transformed A Hands-On Workshop Into an Email Course

You might be familiar with the idea of Courses: They’re those on-demand series of newsletters that help teach readers a new skill, habit, or lesson. Back in the day at BuzzFeed, we launched all sorts of these, like the 7-Day Better Skin Challenge and our Couch to 5k program. They always had great engagement — and also drove new sign-ups. It’s been fun to see other news organizations launch these, too.

This week, Poynter’s Kristen Hare and Mel Grau detailed how they built their first course, an adaptation of their popular in-person Work-Life Chemistry workshop, and turned it into a six-part Course costing $50. Inside this article, they walked through how they designed it to guide readers through the Course and what they learned from launching it. Read the story here →

In case you missed it...

Claire Zulkey and I reached out to a few dozen of our favorite newsletter operators to ask them a simple question: What’s one newsletter you always make time for? Here’s what they told us.

I’ve been having a lot of conversations with clients about landing pages. Here’s our guide to landing page dos and don’ts.

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

From my reading list...

Omeda’s out with their email engagement report for Q1 — lots of interesting metrics in here. Plus: They talked with me about lessons from the past 10 years of newsletters. (Omeda)

Really enjoyed this, from Shaan Chagan, about building long-term relationships with advertisers. (Revenews)

Sure, you might have heard of an abandoned cart series for an ecommerce company. But what about one for people who don’t complete the process of subscribing or donating? (BlueLena)

I’m always interested in how orgs measure things, so this story about how The 19th blended newsletter engagement into a new metric callled “total journalism reach” caught my eye. (CJR)

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📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

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📬 No. 32 | Building a paid newsletter course

How Poynter Transformed A Hands-On Workshop Into an Email Course

In case you missed it...

From my reading list...

Older messages

📬 No. 31 | One Newsletter I Always Read

📬 No. 30 | “Everybody’s journey is different”

📬 No. 29 | Getting authenticated

📬 No. 28 | The $100k Newsletter Operator

A special discount code for The Newsletter Conference

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