Before we get into this week’s story, I want to say a special thank you to Tyler Denk, Beehiiv’s CEO. I’m really excited about this story, but it wouldn’t have been possible without Tyler. He personally stepped in to make introductions and make sure we got the interviews to make today’s piece possible. (And I think you’re going to learn so much more about how to build a strong newsletter business as a result!)

Thanks to the Beehiiv team for their support of Inbox Collective — and a big thank you to Tyler for his help with this story. He went above and beyond for this one.

—Dan (say 👋 via email or LinkedIn)

When I talk with people who run their own newsletters, one aspiration comes up repeatedly: They want to make the newsletter their full-time job, but feel they can’t until they hit a certain revenue goal.

When I ask what that milestone is, I hear a common answer: $100,000 in annual revenue.

There’s nothing magic about that number — there are lots of writers who leave their jobs and work full-time on their newsletter when they hit $50k or $75k in revenue, and some who maintain a side project long after they’ve crossed the $100k mark. But there’s something about reaching six figures in revenue that feels lucrative and legitimate to many newsletter operators. Making that first dollar is an achievement; making the hundred-thousandth is a milestone.

But how do you make that leap from $1 to $100,000? What are all the ways that a newsletter can bring in revenue? Is it better to focus on just one monetization tactic or try multiple options? And what can we learn from newsletter operators who’ve broken through that $100k ceiling?

Let’s get answers to those questions, and learn from three newsletter operators — Zain Kahn of Superhuman; Quinn Emmett of Important, Not Important; and Pete Huang of The Neuron — who have reached the six-figure milestone. How’d they successfully monetize their newsletters? They tell their stories in this case study. Here’s the path to $100k →

All of stories we publish this quarter, including today’s case study, are presented thanks to beehiiv, an all-in-one newsletter suite built by the early Morning Brew team. It’s fully equipped with built-in growth and monetization tools, no code website and newsletter builder, and best-in-class analytics that actually move the needle.

Some of the top newsletters in the world are built on beehiiv. You can try beehiiv for free, with no credit card required. Get started with Beehiiv today.
 

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