Trapital - Trapital was started to fill a void

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If you are an industry leader who wants to better understand the evolving trends that shape hip-hop, culture, and the brands that need to understand that culture, you're with the right people.

It's my goal to provide the execs, senior leaders, and moguls with the insights they need to level up. Your business impacts a wide range of people, and you want to stay on top of the trends.

A wise person once said that today's businesses are driven by culture, and hip-hop culture is today's culture. Couldn't agree more, especially as hip-hop's influence keeps growing. Today's execs have an opportunity to learn from this and take their work to the next level.

Hip-hop is a $453 billion industry. Over half a trillion dollars. "We made it" is an understatement.

Success is no longer a one-size-fits-all. Jay Z is one of hip-hop's most respected business leaders, but his strategic approach is not the only way. Artists now have more options to monetize and maximize their craft.

But that doesn't mean it's easier.

It's now harder than ever to figure out what makes most sense for you. Choosing the wrong strategy is costly. No one wants to spin their wheels.

In each Trapital article, I show why an artist or company's chosen path makes sense for them (or suggest alternatives for those who don't). On the Trapital podcast, I sit down with execs who shape the culture and make decisions everyday that shape the digital streaming era.

You wanna know coming around that corner, which is both exciting and uncertain. We'll get there.

More on this soon!

Dan