How CTV platforms are pushing non-traditional ad formats — but not too far

How CTV platforms are pushing non-traditional ad formats — but not too far

Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.

Additional coverage:

• Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?
• With TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers — despite not hearing a lot from TikTok directly at this time. More in this Digiday+ Media Buying Briefing.
• A group of former executives from the esports and creator spaces have formed a new venture intended to unify the talent and content sides of the digital entertainment business.
• While major social platforms announced new AI upgrades for users and advertisers at the annual IAB NewFronts, streaming TV startups also unveiled new ways to use visual AI and machine learning.
• When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
• Lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns.