After years of caution, pharma advertisers are embracing influencer marketing

Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
May 03, 2024

After years of caution, pharma advertisers are embracing influencer marketing

Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?

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Other things to know about
  • Just announced: The NFL, Nickelodeon, Food Network and Harvard Business Review are among this year's Digiday Media Awards shortlist finalists. Check out the full list here.
  • In light of addressability changes in the market, publishers are going beyond first-party data and rethinking the fundamentals of their tech stack. Sponsored by PubMatic.
  • Retail media networks offer addressable, receptive-to-purchase audiences with maximized ad performance, attracting marketers and agencies as they seek cookieless alternatives. Sponsored by Adform.

Top Stories
Ivy Liu
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?

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The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.

A nuanced understanding of gaming audiences is crucial as the industry’s role in digital entertainment and consumer engagement continues to evolve.

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howdy!
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate’s recent ruling to ban it in the U.S.

In this new Q&A, leadership from A+E discusses using attention metrics to connect recall and search, measuring attention and implementing attention-driven insights.

howdy!
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.

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Brands are going beyond generative AI tools like ChatGPT and using AI applications for marketing tasks like product recommendations, website personalizations, testing and optimization.

howdy!
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.

howdy!
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.

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How advertisers are solving TV’s measurement problem

Thursday, May 2, 2024

Report: Setting up TV campaigns for measurability and profitability ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Publishers not ready to change social media strategies as TikTok ban looms

Thursday, May 2, 2024

Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don't have plans to change their audience development strategies on social media or abandon TikTok as a result of the

Why marketers are leveraging predictive, generative and autonomous AI

Monday, April 29, 2024

Guide: The AI trends e-commerce brands are deploying for a competitive edge ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Awards: Join the list of past winners from Carhartt, Adobe, Dentsu and more

Friday, April 26, 2024

One week left to secure the lowest rate on entries ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Speculation continues to swirl over a possible WPP breakup

Friday, April 26, 2024

Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan. April 26, 2024 Speculation continues to swirl over a possible WPP breakup

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