Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

May 08, 2024

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Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.

Additional coverage:

This week’s Digiday+ Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
Meta is adding more generative AI tools for ads with ways to create AI images for ads and AI-generated text for headlines and text overlays.
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
Jellyfish, a U.K.-based digital marketing company, pioneered a new way of thinking about the managerial path and debated if we need managers at all. Listen to episode three of the third season of our podcast The Return.
ICYMI our most-read story last month: Google delays third-party cookie demise yet again

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Join Digiday+ with our best offer yet and get 12 weeks for the price of 6. Offer ends this Friday.
While TikTok remains a powerful tool, brands are future-proofing their social media mix, working to ensure they’re fully prepared to make necessary shifts in the future. Sponsored by Wpromote.
Marketers are developing campaigns that resonate with their target audience no matter where they appear by employing a digital-forward, multi-platform mindset that leverages brand-suitable talent. Sponsored by A+E.

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