🕵️‍♂️ Would you offer a to-go version of your content?

Hey thieves,

If you received it, let me apologize for the Monday email. The content was okay, but I copied-pasted the wrong subject line 😅

Sorry for the confusion! If you haven’t yet, you can catch up with the latest Creator Heist episode here.

We have a packed one today; let’s get to it but first, a word from this week’s sponsor 👇

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Stolen Tactics

#1 - Offer a to-go version of your membership

Last week, I canceled my membership in Greg Isenberg’s community.

The reasons have nothing to do with the membership or Greg himself but with my lack of time and focus.

I received a “sad to see you go” email, which is quite common. But inside that email, there was an offer I didn’t expect:

→ A to-go version of the membership content!

The membership was $99/mo, and the biggest value is usually the people and interaction inside. The content takes a backseat.

But people often don’t have time to engage with the community (my case), so they cancel.

That means a lost customer.

But what if, on their way out, you offer them part of the value of that membership (just the content) with a special offer?

They are likely to take it.

And you capture a part of that revenue that would be lost anyway.

Here’s what that offer looked like 👇

Needless to say, I pulled the trigger!

🕵️‍♂️ Stolen from Community Empire

*******

#2 - Justin Welsh’s data-driven approach to content creation and sales

The way Justin Welsh creates his content looks like this:

That way, he creates a loop between his site and social posts, so people who enter his ecosystem fall into a rabbit hole of his content and paid products:

That itself is interesting, but I found a little secret thing Justin does that makes it even better:

For every one of these articles, he ads a specific UTM tag (so he can identify the traffic source), which he labels with:

Something like this → websitelink.com/5.1.24.LI.AM

Then, once every week, he checks his data to understand which posts drove more clicks to his website:

Using this strategy, he doesn’t have to rely much on pitching his product. Instead, it becomes a numbers game:

Social media Impression → website visitor → product view → $

And, as he has the data on which posts drove more traffic (and more sales), he can double down on that type of content.

As a data nerd, I LOVE this approach. Data-driven creators for the win!

🕵️‍♂️ Stolen from Justin Welsh

*******

#3 - Rating Twitter/X threads

This tactic is part of the locked tactics on The Vault

Twitter/X threads are back! Or so it seems.

After a lot of struggle with the X algorithm, the thread format seems to be picking up again.

So, if you are making content on X and going hard on threads, here’s a little something you might want to try:

In some newsletters, there are links at the bottom that let you tell the writer whether you liked the email (like this one 👀).

So why not do the same on Twitter/X?

Twitter’s poll functionality is perfect for that. See it for yourself 👇

This does two things:

I'm definitely doing it whenever I get back to regular X posting.

The Vault

🕵️‍♂️ This is how much Jennifer from vegantechnomad made in April. A walkthrough of her creator business financials.

🕵️‍♂️ The 3 types of Instagram content you need to master

🕵️‍♂️ A content checklist for LinkedIn creators

🕵️‍♂️ How these solopreneurs monetize their email lists

👉 Grow your creator business with an all-in-one Notion workspace designed to save you more time, create more content, and drive more revenue.

^{Links with} 👉️ ^{are either ads, links from friends or affiliate links. I only promote things I fully endorse.}

Last Word

Thanks for reading!

I’m always looking for feedback and love hearing from the readers. Hit reply even if it’s to say hello - I’m always happy to chat with you :)

Or vote below to let me know what you thought about today’s issue.

See you next week with more thefts,

Alex Llull

Chief Thief