He's leaving a $100k niche behind. Here's why

April 22, 2024 | Read Online

For new thieves: Creator Heist is the companion podcast to The Steal Club. Every two weeks we chat with one creator to steal their tactics for audience growth and monetization

Hey thieves!

The first big question for any creator when they start out → “What’s my niche?”

As a creator in the early days, it really helps to stick to a niche:

You get clarity on what to write about
You get clarity on who you write for
It helps position you early on

The problem? A niche can also become a trap.

Having a niche that you're stuck with is something I've seen a lot of creators struggle with.

As humans, it’s only natural our interests evolve. An example:

Maybe you started as the “Build in Public” person, but three years later, “building in public” doesn’t appeal to you anymore.

So what do you do?

You either stick with it because it got you where you are today (likely burning out during the process).

Or you address the problem and pivot.

That’s exactly what Kevon, today’s podcast guest, is doing right now. I had a great chat with him about how he’s moving away from his current niche, how he thinks about re-branding, and much more!

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🕵️‍♂️ CREATOR HEIST #006 - Kevon Cheung

In this episode, we sit with Kevon Cheung, founder of Public Lab and Build in Public Mastery. We caught Kevon at a very special time, as he’s in the middle of a rebrand.

Here’s what we are stealing from him:

Why he’s leaving behind “Build in Public,” a niche/angle that allowed him to make $100k
The importance of involving audiences in product development and filtering feedback
Why Kevon chose digital product revenue over services when starting out
Overcoming creator block and considering hybrid course formats and text-based learning

And much more! This is a good one!