Tally is a simple form builder doing $100K MRR

• 1st Year $5K MRR
• 2nd Year $30K MRR
• 3rd Year $70K MRR
• 4th Year $100K MRR 🚀

This is their revenue chart -

Top lessons from tally’s success?

• You don’t need a huge team or VC funding to build a successful startup.
• You don’t even need a ground breaking idea.
• You just need to build a painkiller product

Tally is a bootstrapped startup with 140K users and a small team of 4. (2 co-founders + 2 employees)

Their value proposition?

• Google forms is too ugly, Typeform is too expensive 🤷‍♂️

Really..

The project was started because Marie and Filip (the founders) wanted to scratch their own itch of having a beautiful, easy to use, reasonably priced form builder.

What led to Tally’s growth?

• Cold outreach in the initial days
• Building a community of users right from the early days.
• Riding the NoCode wave in the early days. They got a lot of love from NoCode communities in Europe.
• Product Hunt Launch early on + Building in Public.
• Typeform moving upmarket and raising prices.

Typeform raising prices meant small and medium businesses just couldn’t afford it. A gap was created in the market, which Tally filled up nicely.

This tweet explains it -

(source)

Product Led Growth

Tally works on the freemium model - which means most of it’s features are free. But when you’re on the free plan, and you create a form with tally, you cannot set a custom domain or remove the Tally logo.

So when you share your form with someone, Tally gets free marketing.

Freemium is a tough model to crack, because you may end up attracting too many freeloaders and not enough premium users. It’s very risky.

But if your product has inherent shareability - like the mere act of using it will lead to it spreading to more people, then you can give it a shot.

This is Tally’s flywheel -

(source)

If you can afford that 3% conversion rate, then do give freemium a shot. Otherwise, don’t offer a free plan.

Last year, I wrote a detailed post on Tally’s growth in the early days -

• ​How a NoCode form builder reached $8500 MRR in a crowded market​

Do read it for more interesting insights.

You can dive deeper into Tally’s journey in these posts that Marie wrote -

• ​0 to $70K MRR in 3 Years​
• ​Journey towards $100K MRR​

And watch this talk that Marie gave -

• ​0 to $50K MRR with a team of 2​

Tally’s founders are amazing, they share every aspect of their business openly (which is also a marketing strategy).

• ​Read their blog​

Hope you found this useful.

Hope you found this useful.

Here's a web version of this post to bookmark and share.

I started the Ship30 writing challenge. So I'm writing 30 short essays in 30 days.

I've been meaning to write for myself more and explore some ideas which were brewing in my head for a while.

External accountability really gets me going.

So started this challenge this week. Already wrote 5 mini essays in 5 days.

Do read them here -

• ​Ayush - Atomic Essays​

A good place to start would be the first essay -

• ​Why am I writing for 30 days straight?​

Do read a few of them and let me know what you think. Which topics resonate with you the most?

Just hit reply!

From the vault -

3 random post from the Superframeworks archives -

• ​$5800+ MRR Auto Swiping Tinder​
• ​$291K a month teaching backend courses​
• ​Standardized Personalization​

🔗 Super Links

Useful links you don’t want to miss -

• ​Tally landing page breakdown - The Boring Marketer
• ​10 non-obvious lessons I learned from working directly under Mark Zuckerberg - Noah Kagen
• ​AI Dating coach built on-top of ChatGPT making $190,000/month - Greg Isenberg
• ​Build something nobody wants 101: - me
• ​Betting Small to Win Big - Louie Bacaj on Arvid Kahl's podcast

Last week's top link -

• ​The AI App Doing $6M With 1 Employee - MFM Pod - YouTube

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community of for yoru big dreams -
  • Feedback sessions/Demo Days to get personalized feedback 📝
  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!
• We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​
• IMPORTANT ANNOUNCEMENT - Price update coming soon! Will share more details next week.​

Thanks,

Ayush 🙏