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Standing desks are for the birds. (Or are they?) Check out the difference between these two approaches…

When you don’t understand and segment your audience, you’re diluting the value of your product and are resorting to deep discounts to get attention.

But when you segment your audience and personalize your messaging, you’ve enhanced the value of your product and sold it based on persuasive benefits your audience cares about.

Check out the Carney blog to apply the same principle to an over-arching campaign (with dinos). 🦖🦕

ICYMI, here’s what we’ve been talking about on the ‘Tok:

• Remember Y2K’s clear-bodied electronics craze? What was it about transparent tech that so safe?
• Pinterest’s 2024 Summer Travel Report illuminates a few things about the collective consciousness. Why is everyone thinking about water slides? 
• Ads From The Past! Mother’s Day is a good time to dunk on decades of weird vacuum ads targeting women.

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Another day, another dull remote meeting full of talking heads.

Boom is a MacOS camera app that makes video calls more engaging with fun UI, branded designs and overlays, camera presets, muted notifications, reaction GIFs, screen-share magnification, and more.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

E.l.f. Beauty would like you to know that there are nearly as many men named Richard, Rick or Dick as women from diverse groups on U.S. corporate boards.

The brand’s “So Many Dicks” OOH and social campaign is an effort to increase representation.

It’s a mission that E.l.f. lives and breathes as of one only four U.S. publicly traded companies with a board comprised of two-thirds women and one-third diverse employees.

To whoever pulled the hero stat for this campaign: you rule.