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😬 Bumble apologizes for its anti-celibacy ads, and the statement passes the vibe check.

🔍 Google is rolling out the Search Generative Experience to U.S. search results.

💖 Report: 61% of users discover new brands on TikTok.

⌨️ An Adobe alum is launching Typeface Arc, an all-in-one AI marketing platform.

📌 We’ll be damned. Instagram Notes have caught on enough to expand them to posts and Reels.

🥯 Thomas (the English muffin brand) has its first ever brand character, Thom.

😶‍🌫️ Study: The brain’s social systems are less active on Zoom calls than IRL.

😩 Sigh. Now Instagram says posting longer Reels can hurt your distribution.

🌳 What is greenhushing and why is everyone doing it?

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Monday: No matter what methodology you use to calculate ROI, it’s best to stick to it consistently and measure change over time. Here are 3 practical methods from Ahrefs.

Tuesday: When you don’t understand and segment your audience, you’re diluting the value of your product and are resorting to deep discounts to get attention. Learn more about personalization from the birds and the dinosaurs on the Carney blog.

Wednesday: If you’ve exhausted everything on your list of content ideas to knock around, it’s time to do some recon and repurposing. Here’s how, according to SparkToro.

Thursday: It’s essential to keep an eye on how your key competitor executes or pivots online advertising strategies. Here are 9 ways to spy on competitor ads, from Wordstream.

Suzanne shared, “We are under a hardcore bot attack on our contact forms today.” Got any tips?

Hannah shared, “I think we are getting inflated website numbers in our Google analytics. Its over a 500% increase since last week and the page stays are much shorter. Anyone experience something similar?”

Jake asked, “Are there freelancers that focus primarily on uplifting B2B content strategy?”

Ashley shared, “Client: My ads don’t work. Can you tell me how to fix them?
Findings: They’re not working because the lifetime budget is set at $5 for 7 days. 🤦‍♀️”

Here’s what we learned about The Daily Carnage community this week:

• 65% of marketers say that they’re not at all likely to leverage virtual influencers for their brands.
• 53% of marketers report that Reels shorter than 30 seconds get the most reach, while 33% of marketers report Reels in the :30—:59 range get the most reach.
• 40% of marketers are loving Google’s Search Generative Experience, but 27.5% would like the old SERP back, please.
• Italian beer brand Peroni is the latest to ditch the serif in a bold new brand refresh (right). 🍅 71% of marketers love the new look.

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Ingredients

• 2 oz vanilla rose syrup or rose syrup
• 1 oz freshly squeezed lemon juice strained
• 1 oz fresh ginger juice
• Club soda to top
• Edible flowers and ice to serve

Steps

1. Place the ice in a serving glass.
2. Pour the rose syrup, lemon juice, and ginger juice over the ice.
3. Top up with cold club soda. Serve with edible flowers.

Recipe by The Flavor Bender

Answer: Top.

“It turned out that the marks were in need of a precision ‘trim,’ not an entirely new makeover,” said Ken Barber of House Industries, who led Sandals’ 2023 redesign.