I’ve published a lot over the years about surveys, from questions to ask to tactics for end-of-year surveys.

And I’d love to hear how you’re using surveys, too!

Have you made a change to your newsletter based on the feedback you got from a survey? Hit reply — I’d love to talk with you for an upcoming piece on Inbox Collective!

—Dan (say 👋 via email or LinkedIn)

Back in the fall, I put out an open call to anyone on this email list. Ryan and Jesse from Who Sponsors Stuff were opening up free, 1-1 consulting calls around ad strategy — but only to Inbox Collective readers.

Over 100 newsletter operators applied, and today, we’re going to share stories of two newsletters who worked with Who Sponsors Stuff to improve their ad strategy.

For Gretchen Rubin, the best-selling author and writer behind the Five Things Making Me Happy newsletter, advertising hadn’t been a priority, even though she had 1 million subscribers on her list. But her team worked with Who Sponsors Stuff to find the right advertisers and figure out what a great ad could look like in their newsletter. Inside this case study, they shared the questions they asked to build out their strategy.

For Nico Cerdeira of Failory, ads were already part of his strategy, but he wanted to bring in new brands to fill unsold ad inventory. He shared a lot about his updated ad tactics, including the cold email he’s been sending to bring in new advertisers.

Thanks again to Who Sponsors Stuff for offering their support to these newsletters — and to Gretchen’s team and Nico for sharing what they learned about building an ad strategy. Read the case study here →

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📬 Want to work with Inbox Collective? Here’s how I can help you.

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🍝 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.
 

 

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