Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
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23 Ma‍y, 2024

An email with an Instagram Feed and a mobile phone on Instagram.

Blog

Email + social media: a perfect match

What’s more effective? Email marketing or social media marketing? Hint: it’s a trick question! The answer is—united together.

For example, you could use social media to grow your email list and vice versa—like using email to give your Instagram profile a boost.

It’s true: email marketing and social media go together like peanut butter and jelly, so snack on these insights to see how you can instantly integrate your email marketing program with your social media strategy.

A shopping cart with an email coming out of it.

Pop quiz:
Are cart abandonment emails considered promotional or transactional?

Promotional
Transactional

Scroll to the bottom for the answer.

Learn everything you ever wanted to know about effective email testing from Litmus’ own Tracie Pang.
Did you know generative AI tools like ChatGPT are excellent resources to help you create your email sequences?
Believe it or not, there’s “SEO” for email! You can optimize your emails to be more easily found in inbox searches with these helpful tips.
Give your email workflow a power-up with these tips on designing and testing for Dark Mode, improving segmentation, and more.

From our reading list

Transactional emails are crucial, but they may be seen as the less fun emails to build. But these examples of confirmation emails will inspire you!
We are always on the lookout for creative ways to grow your email list, and HubSpot’s got you covered there.

The answer is a. While a cart abandonment email feels transactional, it occurs before the purchase, making it promotional. Read more on promotional vs. transactional emails.

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Email and social media 🌟UNITED🌟, creative new email strategies, and more!

Email + social media: a perfect match

From our reading list

Older messages

Steal these personalization tactics 👀, the top tools used by marketers, and more

Fresh templates for your email program, email vs. web development, and our Dark Mode greatest hits

A closer look at lesser-known holiday email strategies, SEO for email, and campaign planning for summer and beyond

Take a peek into the marketers’ tech stack, make it easy for customers to find your emails, and more

Get pumped about email testing (no really!), get a peek at what’s new in Litmus, and more

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