Important Reminder - just 2 days left to join my community indie masterminds before the upcoming price increase.

Here are the details of the price increase -

• 6 Month Pass - $100 -> $150
• 1 Year Pass - $150 -> $200
• Lifetime Pass - $300 -> $400

What you get when you join?

• Courses - Copywriting course + landing page live workshop, SEO (basic and advanced tactics), Early stage marketing, Positioning and more..
• Accountability circle - weekly check-ins
• Virtual Co working (3-5 times a week)
• Feedback - async + live (demo day calls)- we had 5 demos during this month's demo day call 😍
• Coffee Catch ups - 1:1 intros with other members
• Book club - Current book - Million Dollar Weekend.
• Templates + Resources (ChatGPT prompts, email templates etc.)
• Behind the scenes lessons and insights from me as I build my own businesses.
• 1:1 help from me

And much more.. I'm sure I'm forgetting a few things 😅

Anyways, there are 3 types of people who read this newsletter -

1. Mature entrepreneurs doing $10K MRR+ - the community is NOT for you, I won't be able to help you right now.
2. Dreamy wantapreneurs - people who wish to be entrepreneurs one day, consume a lot of business content, but don't actually take any action to build their business - the community is NOT for you, I won't be able to help you.
3. Budding entrepreneurs between $0 and $10K MRR - people who are early in their journey, have a bias for action and want to accelerate their growth. If you're serious about building an indie business, the community is the perfect place for you.

If you fall in the 3rd category, consider joining 130+ other budding indie entrepreneurs supporting each other, trying to build a business on their own terms, and living life by their own rules -

​

Join in before 3rd June.

If you have any questions, feel free to reach out. And if you think price is an issue, let me know, I support purchasing power parity, would be happy to offer you a custom discount.

Now, onto today's topic - SimpleAnalytics.

SimpleAnalytics is a privacy first analytics solution doing $32K MRR.

And it has a very simple growth strategy -

• Word of mouth
• SEO
• Social

Even in a competitive market, it doesn’t have to be complicated 🤷‍♂️

Angles

You can build a product that does everything for everyone. But then it will be a product that does nothing for no one.

The simplest way to make sure your product matters, and can stand out in a crowded market, is to make it for someone.

Someone very specific - 1 ideal user.

To make sure it’s for someone very specific, you have to introduce angles in your product based on what the ideal user cares about.

So SimpleAnalytics is an analytics solution.

But..

It’s for a user who cares about the privacy of their users, and simplicity of use.

2 angles - Privacy and Simplicity

As Adriaan (the founder) mentions here, the angles came from what he himself deeply cared about.

So you can definitely build something for yourself. But to grow, you just need to make sure that there are enough other people in the world who care about what you care about.

Transparency

Word of mouth and social media have been the top growth channels for SimpleAnalytics since the initial days.

And these channels work best when you can build trust with your audience.

The best ways to build trust?

Be open!

Be transparent with how you operate your business, about how you build your product, how you do marketing, and even how much money you make.

That’s exactly what Adriaan has been doing since the beginning.

He’s been building in public for the last 5 years!

This post is from 2018 -

Simple SEO

SimpleAnalytics has a simple SEO strategy.

Write content that solves problems for your ideal users.

This is a great way to start with SEO -

As I tweeted a while ago, if you’re a low ticket SaaS, then SEO is your best strategy to grow sustainably in the long term.

Especially because you can’t invest in expensive growth channels like paid ads or 1:1 sales.

The SimpleAnalytics blog is a great example of how to get high intent, organic traffic to your product.

Ahrefs data checks out -

Top Lessons -

Top Lessons from SimpleAnalytics -

• You CAN take on large incumbents, but to stand out your product needs angles
• It’s okay to scratch your own itch, build for yourself. But to grow, make sure there are enough people in the world who share your pain.
• Word of mouth and social media are a great way to grow early on. SEO is crucial for long term traffic.
• You need trust for WoM and social media to grow.
• Trust comes from transparency!
• Simple SEO strategy - Write content that solves a problem for your ideal users.

Further Reading -

• ​SimpleAnalytics on Indie Hackers​
• ​Simple Analytics hits $100k ARR​

Make sure you follow the SimpleAnalytics founders Adriaan and Iron on Twitter.

Hope you found this useful.

Here's a web version of this post to bookmark and share.

Cheers 🙌

I'm doing the Ship30 writing challenge - which means I'm publishing 1 mini essay every day.

I am 26 days in, this was my most popular essay of the last week -

• ​Money is like water - its in unlimited supply if you know where to look.​

You can check out all my essays so far on this page -

• ​Ayush - Atomic Essays​

From the vault -

3 random post from the Superframeworks archives -

• ​$3M MRR Bootstrapping in a competitive market​
• ​$15k MRR - Stupidly simple PDF converter​
• ​Put more buy buttons on the internet​

🔗 Super Links

Useful links you don’t want to miss -

• ​What the Stoics Got Wrong - Lawrence Yeo
• ​$100M Offer Book Summary - Superframeworks
• ​3 Harsh Truths I wish I had Known BEFORE Quitting My Job (and going all in) - me
• ​The Perfect Homepage (template) - Alexander Estner
• ​How Should I Manage My Reading? - Cal Newport | YouTube

Last week's top link -

• ​Stop searching for brand new ideas, do THIS instead - me

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community of for yoru big dreams -
  • Feedback sessions/Demo Days to get personalized feedback 📝
  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!
• We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​

Thanks,

Ayush 🙏