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If you want to understand which pages are the first ones people see when they visit your website, you’ll need to create a new standard report in GA4. Here’s how.

1. In Reports, select Library at the bottom of the reporting menu.
2. Click Create New Report > Create Detail Report, and select the option to create a blank report. Name this “Landing Pages.”
3. Add the Landing Page dimension, along with these metrics: Users, Engagement Rate, and Average Engagement Time Per Session. Add any additional metrics you need.
4. Save the report and add it to the menu by editing a collection.

Check out Loves Data for steps to create an exploration report in GA4.

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Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

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• 200 characters 📣
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Let’s get it on the calendar.

Pizza Hut has launched a Cheeseburger Melt, a parmesan-crusted, thin crust melt filled with beef, bacon, onions, mozzarella, and cheddar—with a “Burger Sauce” served on the side.

You know who is definitely in the mood for a cheeseburger? People currently waiting in line at a fast food chain’s drive-thru.

So the Hut is sending delivery drivers into the queue, equipped with a QR code on their back windows, to be scanned if you “want a better burger.”

If you take the bait, you get a coupon for a free Cheeseburger Melt and a Pepsi. The cheeky stunt is running in Chicago and Miami, the HQs of McD’s and BK, respectively.