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It’s been a turbulent year so far for bloggers. As Google core updates and SERP shakeups continue, it’s critical that content creators diversity their traffic sources in 2024. Here are some viable options:

• Microsoft Bing. Submit your site to Bing Webmaster Tools, set up a sitemap, and take advantage of IndexNow real-time indexing. (Hint: This is built into Yoast, RankMath and AIO by default).
• Pinterest traffic. Pinterest is the third fastest-growing platform and can send considerable traffic to blogs. Take a Pinterest course or work with an expert to invest in Pinterest as a monthly priority.
• Facebook traffic. It’s the third most-visited site behind Google and YouTube. Over two-thirds of all monthly users are online daily. Commit to understanding the algorithm and creating a strategy to exploit it.
• Instagram traffic. Instagram is still your top choice if your target is between 18 and 34 years old. Optimize Stories and Reels to boost engagement with Gen Z and millennials.
• Reddit traffic. Reddit has benefitted from Google updates and recently introduced Reddit Pro BETA. Sign up to try additional tools for understanding where and how to communicate on the platform.
• YouTube traffic. Bloggers can’t ignore a potential ad reach of 2.49 billion users and over 100 million paid users on YouTube.

Check out Search Engine Land for more strategies to recover traffic.

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