GrowthHackingIdea - +100% to response rate (cold emails)

Today's hack
Underpromise in a subject of your cold email and overdeliver in the body increases response rate by 100%

Researchers blasted cold emails to 1,000 of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.

They A/B-tested 2 different subjects and the same body:
1. "Quick Question"
2. "15 Second Question for Research on Annoying Emails"

Results.

The open rate was almost the same: ~50%.

But! By over-promising on the time commitment with the "15 Second" subject line, they turned some recipients off. As a result, reply rates were very different:
1. "Quick Question" — 66.7% of total replies
2. "15 Second Question ..." — 33.3%

That’s a TWO times difference.

Source: www.fastcompany.com


Cheers,
Charlie Patel ;)

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