Podboxer - 🎧 6 steps to famous

Road to fame

Becoming Well-Known: Your Plan to Becoming a Recognized Expert

Imagine how better things could be if you were well known? A bigger audience for your products. Or being able to help more people and make a bigger impact in the world.

You could get more invites onto podcasts, speak from the (virtual) stage or get a book deal.

But even more importantly, organic reach is on the decline so you need people to be talking about you to get ahead of the algorithm.

Being well known also gets you above the digital distraction. People are looking for you. No cat pics needed to stand out.

In this episode of Social Media Marketing, Michael Stelzner walks through his step by step process to becoming well known.

Lessons learned

• Create a visual storyboard of your future. What do you really want to achieve?
• Imagine what roadblocks you might face. Need to have the attitude of "I believe it's possible and I will find a way"
• Don't worry about the how. Move into it and you will figure it out
• Also define what makes you special. What are you known for? What are you an expert in?

• Audience - who do you want to reach?
• What are their struggles?
• What parts of their struggles can you help with? You can't do it all (niche down).

• Try messaging in different ways to find what resonates with your audience.
• It's ok to make mistakes and it's ok to fail.

• When you find messaging that works, keep improving on it.
• Develop core talking points.
• Come up with your own methods to solve the audience problem.
• Work out how to describe what you do in an easy way. Use stories.

• Show up on a regular basis and make great content.
• Leverage other people's platforms and build your own.

• Partner with others in your industry
• Find ways to work with competitors
• Elevation principle: Great content + Other people - Marketing messages = GROWTH

Keep moving forward

• Josh spent 2 months building a product that he saw other people having success with. But didn't plan how he was going to distribute when launched. So no initial traction. You gotta have a marketing plan 🤦
• Hustled to get some customers but after 6 months ran out of steam. Didn't know where to get more leads from. And had lost interest in the product (never really had interest) so felt like an uphill slog. You need some passion to keep at it so go for a space you're interested in.
• Josh also noticed that other makers who were having success were tapping into growing trends eg Justin Jackson's Transistor (podcast hosting) and Pieter Levels with Nomad List.
• So... he started looking for trends. And built some scripts to automate his research.
• Thought that others might be interested so cleaned it up and turned into a simple app. Posted to Reddit to get feedback. Got traction. Reddit tip - don't market, value first and ask for feedback. 
• Next best thing to getting money for validating a project is getting emails. The Reddit post got subscribers.
• Use iterative launches on platforms before going for the big ones. Get feedback, make changes and do the next launch.
• It's easier when you are your own audience. Easier to market and sell to when you really know the problem first hand.
• When an idea is working, you'll know - it will start to snowball by itself. 
• Writing updates publicly as a solo founder helps keep you accountable to what you're doing. It also attracts others to you (and sometimes support). And it can solidify your ideas instead of leaving them bouncing round your head.