SEJ Today: Google Ads to Require ID Verification

SEJTODAY

Thursday, April 23, 2020

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News, Paid Search

Breaking: Google Ads to Require Identity Verification

By Susan Wenograd

Google will begin requiring documentation of user identity and geographic location for advertisers. Here's why and what's changing

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News, Paid Search, SEO

Google Call Only Ads Now Include Link Option

By Susan Wenograd

Google Ads Call Only ads will now offer advertisers the option to include a link to their website.

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Mobile Search, News

Google Search Adds Feature For Keeping Track of Movies & Shows to Watch

By Matt Southern

Google is launching a watchlist in search results to help people track the movies and shows they want to watch.

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How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020

By Jeff Deutsch

Find out how ecommerce companies can reduce Shopping Ad budgets significantly while generating the same amount of revenue.

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Facebook, News

Facebook & Instagram to Show Where Popular Pages Are Posting From

By Matt Southern

Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.

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Careers & Education

8 Ways to Reduce Costs & Avoid Laying Off Your Staff

By Adam Heitzman

Business owners have to get creative to avoid laying off staff. Here are a few helpful ideas.

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Facebook, News

What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement

By Susan Wenograd

Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.

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Content Marketing, YouTube

7 Brands That Are Looking Awful During the Coronavirus Pandemic

By Greg Jarboe

Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.

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Careers & Education, Search Podcast

Sustainable SEO, Forensic Audits, Top Tools & More with Alan Bleiweiss [PODCAST]

By Danny Goodwin

Get inspired by Alan Bleiweiss's insights on sustainable SEO, contributing positivity during these challenging times, and more.

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News, SEO

Google: It’s OK if Site Ranks for Adult Queries

By Roger Montti

Google says ranking for adult terms because of negative SEO does not affect normal queries

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SEJ Today: How to Use Structured Data to Support E-A-T

Wednesday, April 22, 2020

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Friday, April 17, 2020

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