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Moz Top 10

In this edition of the Moz Top 10, Russ Jones broadcasts a Whiteboard Friday-from-home with empathetic worklife advice. We've got tips for earning and analyzing links, YouTube commerce, and making local business pivots, too!

 

A clear and logical process that can be used again and again to earn high-quality links for your publication.
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Matter. How SEOs Can Help... Now - Whiteboard Friday


SEOs can make a difference just by doing our job and doing it well.

SEO A/B Testing with Google Tag Manager


With a wee bit of technical GTM know-how, you can conduct good A/B tests on the cheap to measure the impact of your SEO recommendations.

Tracking the Anchor Text of Incoming Links in Google Tag Manager


Also for your GTM file: Here's a flow chart, free code, and video to capture the words sites are using to link to yours.

Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]


We removed blog posts from featured snippets and measured the impact — read these results before you opt out.

Generate Structured Data with JavaScript


Get the full details of Google's new guidelines for the generation of structured data.

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads


Q&A with a YouTube ads pro on testing, setting priorities, and more.

Local 3-Pack
8

How Your Local Business Can Be a Helper


Get inspired by real-world local business pivots in response to COVID-19 and learn where to publicize how your brand is helping the public.

9

Google Allows Retail Chains to Post at Scale via GMB API — Will it Last Post-COVID?


Many brands have ignored Google Posts in the past. New support of multi-location posting makes this a smart time to revisit this influential form of microblogging.

 
10

Curbside Pickup Moves Into Primetime, but Retailers Struggle with Implementation


Local e-commerce is becoming an essential factor for fulfilling curbside and delivery needs.

 

 

MozCon Early Bird: Save $200The Keyword Research Master Guide

 

 

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E-commerce + local SEO tips for our times

Saturday, April 4, 2020

Not rendering correctly? View this email as a web page here. Moz Top 10 Practical and hopeful advice for local businesses, plus some useful tips for GSC, instant Bing indexation, and improving online

PAAs decrease, car dealer listings increase

Saturday, March 21, 2020

Not rendering correctly? View this email as a web page here. Moz Top 10 Prep for Google's full mobile-first shift, defend brands from negative SEO, and take a creative cue from rural businesses

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