Swipe Files - 📂 The SaaS go-to-market checklist

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Today's newsletter is proudly supported by xFusion πŸŽ‰

A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing first-hand just how much positive impact it had on the business, I decided to partner with them to help more startups get access to reliable, affordable customer support reps. They thoroughly train every single support rep on best practices and hold them to a high standard so you never have to sweat about your support ticket queue again. Mention "Corey" or "Swipe Files" and get 5% off your first month.

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The following is a document we share with clients at Conversion Factory to help them do an audit of their go-to-market function for launching new features and products.

Customer research

  • Annual product-market fit survey
  • Semi-annual round of video call interviews with 3-10 users
  • Ability to capture and categorize feature requests

Pre-launch

  • Waitlist for upcoming features (optional)
  • Early Access program to allow users to opt in to get beta access and help test experimental features
  • Ability to throttle new features to batches of 5-10% of user base
  • Ability to toggle feature accessibility for individual users
  • Landing page with waitlist capture

Feature releases

  • Email announcement to customer base
  • In-app popup: modal, slide out, chat popup
  • In-app product tour
  • Changelog update
  • Website banner linking to launch asset
  • β€œNew” sticker in dashboard navigation
  • Blog post announcement
  • Social posts
  • Product Hunt
  • HackerNews
  • BetaList
  • Landing page

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

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Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
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