Swipe Files - 📂 The SaaS go-to-market checklist

​

​

​

Today's newsletter is proudly supported by xFusion πŸŽ‰

A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing first-hand just how much positive impact it had on the business, I decided to partner with them to help more startups get access to reliable, affordable customer support reps. They thoroughly train every single support rep on best practices and hold them to a high standard so you never have to sweat about your support ticket queue again. Mention "Corey" or "Swipe Files" and get 5% off your first month.

​

The following is a document we share with clients at Conversion Factory to help them do an audit of their go-to-market function for launching new features and products.

Customer research

  • Annual product-market fit survey
  • Semi-annual round of video call interviews with 3-10 users
  • Ability to capture and categorize feature requests

Pre-launch

  • Waitlist for upcoming features (optional)
  • Early Access program to allow users to opt in to get beta access and help test experimental features
  • Ability to throttle new features to batches of 5-10% of user base
  • Ability to toggle feature accessibility for individual users
  • Landing page with waitlist capture

Feature releases

  • Email announcement to customer base
  • In-app popup: modal, slide out, chat popup
  • In-app product tour
  • Changelog update
  • Website banner linking to launch asset
  • β€œNew” sticker in dashboard navigation
  • Blog post announcement
  • Social posts
  • Product Hunt
  • HackerNews
  • BetaList
  • Landing page

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

​

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​MarketerHire β€” Get matched with a top-tier freelance marketer within 48 hours.
​

​

0 of 5
You're just 5 referrals away from unlocking 50% Off
Next Reward
50% Off
Share with 5 friends and become a Swipe Files member for just $249 (normally $499) or get 50% off your next year if you're already a member.
Unlocked Rewards
50% Off
Free Year
Free for Life

​

​

​

Older messages

📂 Are you sending these automated emails?

Monday, June 3, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon

📂 Reverse engineer a budget from a revenue goal, or a revenue goal from a budget

Monday, June 3, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I

📂 Everything you need to know about analytics tools

Monday, June 3, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing

📂 VAs for founders

Monday, June 3, 2024

​ ​ ​ ​ Hey friends, I'm excited to finally announce that I've partnered with A Team Overseas as an official partner of the Swipe Files newsletter. I've gotten to know their founder, Kevin

📂 Invest in onboarding practices to accelerate time to value

Thursday, May 23, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email

You Might Also Like

The Series A Crunch or the Seedpocalypse of 2024

Friday, June 21, 2024

Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here.​ ​The Series A Crunch or the Seedpocalypse of 2024​ 2012 was the

The fediverse explained…in 2 minutes or less

Friday, June 21, 2024

Plus tips, news & Buffer updates for your social media journey ‌ ‌ ‌ Image Hey there 👋🏾 I'm writing this from my hotel room in Amsterdam, having kicked off my bucket-list European summer.

Issue #120 (Part 1): Building $1K-$10K MRR Micro SaaS Products around Real Estate Market, Personal Finance Co-Pilo…

Friday, June 21, 2024

Hi fellow founders! Welcome to the 126 new subscribers who joined us this week. We are 34000+ members now. We are excited to share the latest Micro SaaS news, Micro SaaS Ideas, and AI trends to help

10words: Top picks from this week

Friday, June 21, 2024

Today's projects: HackerNoon Mobile App • eBiz Facts • summate.io • Bot Badger • Mountainise • ChatGPTDuo • Kablio • SEOKEY • GameGuide AI • Atwood Enterprise • Collato • youdio 10words Discover

50% New Users Overnight… and a Burning Server — The Bootstrapped Founder 330

Friday, June 21, 2024

This week was a duality of extremes for me. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💄The best kept secret in Ecommerce

Friday, June 21, 2024

Just $1… Hey , This is the best kept secret in Ecommerce right now. For just $1… The full transformative power of Start & Scale will be at your fingertips… Trusted by over 25000 students… With

Is the growth funding gap a myth? 

Friday, June 21, 2024

Plus: Northvolt's new Swedish factory plans up in the air; Defence tech startups to watch View in browser Sponsor Card - Flagship-24 Good morning there, Spend any time in the European venture world

How to stop Perplexity and save the web from bad AI

Friday, June 21, 2024

We can still have the internet we want — but we have to try new business models Platformer Platformer How to stop Perplexity and save the web from bad AI We can still have the internet we want — but we

SaaSHub Weekly - Jun 20

Thursday, June 20, 2024

SaaSHub Weekly - Jun 20 Featured and useful products e.pn logo e.pn Virtual cards for any advertising accounts and personal purchases #Online Payments #Credit Card Payments #Virtual Credit Cards

How to think about your competition

Thursday, June 20, 2024

​ Greg's Bookmarks is brought to you by DesignScientist.com​ Need beautiful design? Need beautiful copy? You need DesignScientist.com. Watch revenue soar with beautiful design + copy. It just works