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Recently, members have had access to a breakdown of which advertising categories are spending, or are semi-spending, with publishers so far in 2024.

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Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

By Kayleigh Barber, media editor

About a year ago, advertiser categories like technology, finance, insurance and retail were decidedly not spending very much with digital publishers. In the first half of this year, however, publishers say there’s been a rebound – though not quite a full blown return. 

In general, publishers reported an uptick in digital advertising revenue during the first quarter of the year — a good sign considering how tumultuous the ad market was in 2023. They also reported that this growth is expected to persist into the second quarter. According to data from MediaRadar shared with Digiday, digital ad spend in the U.S. exceeded $52.8 million in the first four months of 2024, up 7% year over year.

But while tech seems to have made a recovery as an ad category, finance is more so par for the course for this time of year. Meanwhile, publishers are reporting promising signs from retail and healthcare and pharma. 

Subscribe to view a breakdown of which advertising categories are spending, or are semi-spending, with publishers so far in 2024.

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