Why the esports industry is embracing Saudi Arabian investment

June 05, 2024

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Why the esports industry is embracing Saudi Arabian investment

In 2024, one of the few institutions still funding esports is Saudi Arabia’s Public Investment Fund, which is currently throwing money into the industry from all directions.

Additional coverage:

U.K. clothing retailer Matalan is using ChatGPT to write product descriptions in Google Shopping ads — and they’re performing better than the ones written by people.
Here's a breakdown of what the authenticated web means.
This week’s Digiday+ Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.
Business publishers are putting LinkedIn's revenue share program to the test.

Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity.

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The Greater Good Awards recognize companies focused on making a positive impact. From world hunger to social justice, showcase how your company is making a difference and submit by June 28 to save.
Recent developments have transformed CTV into a more reliable and lucrative advertising channel for broadcasters and brands. Sponsored by Nexxen.
As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and how post-cookie changes will affect their businesses on a granular level. Sponsored by Resonate.

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