Cost-effective: Freelancers can handle specific tasks without the long-term financial commitment of a full-time hire. They generally charge between $50 and $200 per hour or a flexible retainer for ongoing tasks. Freelancers also offer the ability to scale up or down based on your immediate needs.

Deep expertise: Instead of knowing a little about a lot, freelancers typically have in-depth knowledge in specific channels. They’ve likely dealt with the exact challenges you’re facing with another client—and can share their learnings with you.

Direct comms: You’re guaranteed to have a personal relationship with the marketer, so no jumping through hoops to reach them or juggling different points of contact. 

Limited scope: Unlike agencies, freelancers may not have access to advanced tools and a broad range of skills, potentially limiting their scope.

Availability: Their schedules can be limited, especially if they juggle multiple clients.

Broad expertise: Agencies offer access to specialists in SEO, PPC, social media, content marketing, and more, ensuring a comprehensive approach to your marketing strategy.

Advanced tools: Equipped with the latest marketing tools (like access to software for tracking and optimizing campaigns), agencies can deliver results quickly and efficiently.

Scalability: Agencies have established processes and project management, meaning they can easily adjust their services to meet your business’s needs.

Less control: Partnering with an agency means relinquishing some control over your marketing strategy, which can be a challenge for businesses that prefer hands-on management. You also have less flexibility in contracts.

Less personalized attention: Agencies manage multiple clients, which can mean less dedicated focus. And with high turnover rates, you often lose out on personal relationships.

Higher costs: Agencies typically charge between $2,500 and $10,000 per month for their services, though high-end services can reach $50,000 per month. This equates to an annual cost of up to $200,000, depending on the extent and complexity of the services required.

Do you need comprehensive, ongoing marketing support or help with specific projects?

What are your financial resources, and how do they align with the cost structures of freelancers and agencies?

Does your business require the diverse expertise and advanced tools that an agency provides, or can a freelancer meet your specific needs?