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Google highly recommends a silo structure, which organizes your site content into categories and search queries you want to rank for. This structure improves indexability, builds relevance and authority, improves UX, and streamlines content creation.

Here’s how to create a silo structure:

1. Determine your theme. Evaluate your webpages that are currently ranking, as well as the keywords and queries you need to rank for. For businesses, your theme should center around your products and services.
2. Categorize content. Each category (or silo) should be a thematic group related to one type of service or product, with its own landing page aimed at popular queries.
3. Create visual silos. Make the structure of your site clear to users with a toolbar or menu that links to the main page of each category. Link between pages in a silo to establish relevance, and optimize URLs to incorporate the silo structure.
4. Optimize content and navigation. Each silo should have strong supporting pages optimized with high-quality content targeting specific keywords. Optimize UX and breadcrumb navigation to keep users navigating through your site and improve CTR.

Check out Entrepreneur to get started.

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Sponsorgap is a paid database tool that helps newsletter publishers find sponsorship leads.

But if you want a quick free resource for this purpose, you can plug your newsletter category and subscriber count into their Sponsorship Search Engine and download a list of recent sponsors (and the publishers they worked with) in your vertical.

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You got Cannes Lions FOMO? So do we.

ICYMI, this is the ad from 2023 that everyone’s talking about at the festival—and for good reason.

What looks to be an impressive sizzle reel of famous French male soccer players reveals itself to be VFX magic. In fact, the players’ heads are imposed onto the bodies of two French female players, Delphine Cascarino and Sakina Karchaoui, in case you still think women’s sports less thrilling or technical than men’s.

The film, by Marcel for Orange, promoted the French telecom’s sponsorship of the French team in the 2023 FIFA Women’s World Cup.