The Daily Carnage - Cannes FOMO

Plus: Cara, cookies, and creamsicles. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Jun 21, 2024

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Do Ya Know?

Check your answer below!

This beloved tropical soda was invented 20 years ago to increase fountain-drink sales at a fast-food restaurant.

Squirt

Sunburst

Mello Yello

Baja Blast

Clear response

Top Posts of The Week

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🏆 Cruise through the 2024 Cannes Lions results.

📅 Here’s how brands and agencies observed Juneteenth on Wednesday.

🤔 Elon Musk tried to win back advertisers at Cannes Lions.

👚 What’s behind consumer demand for smaller clothing? Ozempic.

💡 Infographic: Is TikTok the new Google?

📷 This photographer entered his photo in an AI contest to prove humans still win.

👋 In response to Meta’s use of content for training AI, artists have fled to a new social app: Cara.

😰 AI Images in Google search results have opened a portal to hell.

🍪 Amazon unveiled a cookieless ad-targeting solution at Cannes Lions.

🥯 Poppi and PopUp Bagels have collaborated on an orange creamsicle-flavored cream cheese.

What We Learned

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Monday: If you have a budget for paid search advertising, you should absolutely bid on your own branded terms and pay for those clicks. Here’s why, according to Portent.

Tuesday: These are the 8 best PPC ad networks and their primary demographics, for your convenient reference.

Thursday: Google highly recommends a silo structure, which organizes your site content into categories and search queries you want to rank for. This structure improves indexability, builds relevance and authority, improves UX, and streamlines content creation. Here’s how to implement it.

Carnage Connections

Can you solve this puzzle?

Carnage Connections #14

Solve It

The Conversation

Gabby asked, “Does anyone have experience with white labeled promotional items or even purchasing equipment to create your own?”

Heidi asked, “How do you all explain to clients that starting new PMAX campaigns take time to ramp up and start producing sales?”

Peri shared, “Fanduel has been down for 2.5 hours. I just received a deposit bonus offer from DraftKings. I have the app installed but haven’t used it for a very long time. Guess who they just won back? Thousands and thousands of customers.”

Andy shared this tweet. Weigh in?

AI Budget

Join The Facebook Group

Pocket Stats

Here’s what we learned about The Daily Carnage community this week:

  • Of the marketers currently running ads on Meta, 27% report below-average performance in 2024 and 54% report stability YOY. But a lucky 19% report that performance has been above average.
  • 53% of marketers did not plan any communications in observation of Juneteenth, 32% did address the U.S. federal holiday, and 15% paused all communications in honor of the day.
  • 61% of marketers think the new black Bumble logo is a flop, which is tough luck for a brand that’s had quite the blunderful Q2. Is it the sweetness of the honeycomb that we’re missing?

Bumble New Logo 2024


Classifieds

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Baja Blast Mojito

Ingredients

  • 1/2 can Mountain Dew Baja Blast
  • 1 lime, (juiced)
  • 2 oz white rum
  • 4 mint leaves
  • 1 tsp agave nectar
  • Ice

Baja Blast Mojito

Steps

  1. In a large glass, combine lime juice, agave nectar and mint leaves and gently muddle. Afterwards, pour in the rum, and muddle some more.
  2. Fill another glass 2/3 way with ice and Baja Blast. Add lime juice mixture, stir, and garnish with lime.

Recipe by Umamiology

Make It

Baja Blast, 2004

Baja Blast, 2004


Did Ya Know?

Answer: Baja Blast.

The cult-classic soft drink was created by Pepsi and Mountain Dew, exclusively for Taco Bell, in 2004. To celebrate the 20th Bajaversary, it’ll be available on shelves all year long.

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Older messages

In A Silo 🌾

Thursday, June 20, 2024

It's actually a good thing for your site. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Goldilocks PPC

Tuesday, June 18, 2024

Choose the right PPC ad network. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Bet On Yourself

Monday, June 17, 2024

Bid on your own branded search terms. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Get In, We’re Nostalgising 👾

Friday, June 14, 2024

46% of marketers leverage nostalgia. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Duet This 🤳

Thursday, June 13, 2024

Short-form trends to try. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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