📂 Delete these words from your copywriting vocabulary

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Today's newsletter is proudly supported by Conversion Factory πŸŽ‰

I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing agency accessible on a subscription. That's right β€” no quotes, no scopes, no billable hours, no contracts. Pay us a flat fee (we have 100% transparent pricing on our site) and we'll fly through your backlog. Follow the link to check out our example work and learn more about how we can help.

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Delete these 10 copywriting phrases and words that will leave visitors more confused than they came in:

  1. Robust yet easy
  2. Powerful yet simple
  3. β€œSuperpowers”
  4. Smart ____
  5. Delightfully _____
  6. Future of (β€œnot sure who we are now”)
  7. End-to-end (β€œwe do a lot of things 50%”)
  8. Seamless
  9. The #1 ____
  10. The Best ____

These are phrases and words that you only use if you have no idea what value your product actually provides or why it's better than competitors.

It's a shame, really, because there's nothing inherently bad about any of them.

If they weren't so overused, there would be nothing wrong with using a few of them sparingly.

But they're too ambiguous to use. A lot of ways to say nothing. There's no substance to them.

Potential customers want to know:

  • What does it do?
  • How does it help me?
  • Why is better than anything else I could use?

And those 10 nothing-burgers avoid those questions like the plague.

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

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Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
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  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​MarketerHire β€” Get matched with a top-tier freelance marketer within 48 hours.
  • ​A Team Overseas β€” Proactive VAs for founders who need more than just task-takers.
  • ​Boopos β€” The best way to buy & sell SaaS businesses with founder-friendly financing.
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