📂 Delete these words from your copywriting vocabulary

Today's newsletter is proudly supported by Conversion Factory 🎉

I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing agency accessible on a subscription. That's right — no quotes, no scopes, no billable hours, no contracts. Pay us a flat fee (we have 100% transparent pricing on our site) and we'll fly through your backlog. Follow the link to check out our example work and learn more about how we can help.

Check out Conversion Factory →

Delete these 10 copywriting phrases and words that will leave visitors more confused than they came in:

Robust yet easy
Powerful yet simple
“Superpowers”
Smart ____
Delightfully _____
Future of (“not sure who we are now”)
End-to-end (“we do a lot of things 50%”)
Seamless
The #1 ____
The Best ____

These are phrases and words that you only use if you have no idea what value your product actually provides or why it's better than competitors.

It's a shame, really, because there's nothing inherently bad about any of them.

If they weren't so overused, there would be nothing wrong with using a few of them sparingly.

But they're too ambiguous to use. A lot of ways to say nothing. There's no substance to them.

Potential customers want to know:

What does it do?
How does it help me?
Why is better than anything else I could use?

And those 10 nothing-burgers avoid those questions like the plague.

—Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

Conversion Factory — My product marketing agency on a subscription to help you turn traffic into revenue.
ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
Videodeck — Done-for-you video production with an expert team at an affordable price.
Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
MarketerHire — Get matched with a top-tier freelance marketer within 48 hours.
A Team Overseas — Proactive VAs for founders who need more than just task-takers.
Boopos — The best way to buy & sell SaaS businesses with founder-friendly financing.

0 of 5

You're just 5 referrals away from unlocking 50% Off

Next Reward

50% Off

Share with 5 friends and become a Swipe Files member for just $249 (normally $499) or get 50% off your next year if you're already a member.

Unlocked Rewards

50% Off

Free Year

Free for Life

Share Swipe Files

Shareable link: https://sparklp.co/e0a72976

📂 Delete these words from your copywriting vocabulary

Swipe Files does not have sponsors. We have partners.

Older messages

📂 TRMNL — the e-ink display for your favorite apps

📂 Meta's "Performance 5" for running profitable ads

📂 How Gusto grew ARR by 100x in 4 years

📂 The best way to buy & sell a SaaS

📂 Use this script to book customer research calls

You Might Also Like

#186 | AI-Powered Service Firms, Vertical SaaS in '24 & more

He built a $300K/year saas with no code

Dylan Field live at Config: Intuition, simplicity, and the future of design

See What You’ll Miss – MicroConf Europe Early Bird Ends in 48 Hours!

⏰ 24 hours left. Which one is yours?

🫢 $3.5M ARR - simple form builder

What’s 🔥 in Enterprise IT/VC #400

🗞 What's New: Marketing strategies with a twist

Investment loops in SaaS

🚨 48 hours to go, !