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We have a new acronym for you! We know you love those.

SCAMPER is an SEO planning technique to help you develop original and new ideas for content. Each step helps you think from different perspectives, stimulate team discussion, and challenge your current approach to your content ecosystem.

Here’s how to SCAMPER:

• Substitute: Replace a part of the product, process, or concept with an alternative.
  • Example: Substitute a series of written instructions with animated GIFs.
• Combine: Integrate two or more elements to create something new.
  • Example: Combine an infographic with a detailed blog post.
• Adapt: Adjust or modify an existing solution to serve a new purpose or enhance it.
  • Example: Create a YouTube video covering the same topic as your most popular blogs.
• Modify (or magnify/minify): Alter the size, shape, or other attributes of a component.
  • Example: Modify a listicle into a comprehensive guide or add detailed statistics to illustrate your case better.
• Put to another use: Discover new applications for an existing product or process.
  • Example: Turn a webinar into a series of blog posts. Turn a blog post into a series of Instagram posts.
• Eliminate: Remove unnecessary or cumbersome parts of a product or process.
  • Example: Eliminate jargon and overly complex explanations.
• Rearrange (or reverse): Change the order or layout of components in a product or process.
  • Example: Start with the conclusion and then explain how you arrived there.

Check out Search Engine Land for guiding questions to help apply SCAMPER to your SEO strategy.

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Did you catch Philadelphia Cream Cheese’s Independence Day play?

The Kraft Heinz brand commissioned hot new country singer Travis Yee to sing their summer anthem, “Land of the Cream Cheese,” all across social media.

Philadelphia Cream Cheese is promoting an Americana music video, :15 spots, and recipe duets, and has made the song available across music platforms.