🔍 How To Get Everyone To Talk About Your Brand

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I blinked and it’s Q3. I remember walking to get coffee with our COO Faiez on Jan 3rd and he said, "I have a good feeling about this year." I agreed. Something felt different. And it wasn't a new date. But an alignment. You see Marketing Examined went from a side hustle to the thing overnight. A few days before my daughter was born. And so we brought on team members and started cranking. And for 7 months we didn't look up. Then at the beginning of this year, we aligned on all fronts. From the mission, and vision, to how we're changing as a company. So, over the next few weeks, I'm going to bring you behind the brand. And into what we're doing.

Until then - enjoy this issue.

And as always, thank you to our partners SARAL and Palmo Content.

Get your brand in front of 200,000+ marketers & founders.

In partnership with SARAL

Riches Are Made In Niches

Everyone wants to work with Mr. Beast.

Sure, a shoutout from the #1 YouTuber would blow up your brand.

But it’d also blow up your brand's P&L.

So instead of spending 10 years of your marketing budget on one influencer, what’s the best way to find niche influencers to work with?

You could spend hours searching on Instagram, days reaching out, and weeks closing deals.

Or, you could save hours each week by using SARAL's Influencer Search Engine.

It takes seconds to find 100s of niche influencers and has automated flows to close dozens of deals each day.

Sounds too good to be true? I thought the same until my team began using it.

So stop wasting weeks closing deals with influencers, and try SARAL for free today.

“People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.” - Seth Godin

PR seems like an archaic tool in today’s social-first world.

But a Forbes or Vogue logo on your website still goes a long way.

As Carrie Rose put it: PR signals trust.

Because it’s not you telling the customer how great you are, it’s someone else saying so.

The ultimate co-sign.

But testing press coverage takes time and money that smaller brands don’t always have.

So here are a few things you can do to get your brand talked about.

1. Create Memorable Moments

If you tell your story right, you can create buzz around your company and capture the attention of larger sources.

Earned media press mention will come to you naturally.

In a previous case study, we wrote about the Surreal Cereal and its ingenious out-of-home (OOH) ad.

The creatives made the rounds on social media, newsletters, and blogs. And they eventually caught the attention of Ad Age and AdWeek.

Ryan Holiday mentioned this strategy in his book Trust Me, I'm Lying: Confessions of a Media Manipulator. The thesis is to get smaller bloggers or social media accounts to write about you; then, this process will repeat until you are featured on the mainstream news.

2. Whitelisting

"Whitelisting" means promoting your content on an external media platform.

For example, instead of boasting about how great their new mascara is through their brand account, Milani ran an ad through Byrdie.

You can also do this through creators' accounts like Casetify did.

Let others speak on your behalf to your audience so you are not the one directly selling to them.

3. Product Seeding for Customer Reviews

When converting customers to make a purchase, no social proof is more effective than real customer reviews.

Other than reaching out to existing customers for reviews, there are two less conventional ways we found:

In partnership with Palmo Content

How to Stand Out on Linkedin

830 million people use LinkedIn.

But only 1% of business professionals create content there.

So it's never been easier for your brand to stand out from the crowd.

What’s the best approach?

With Palmo Content you can start publishing on LinkedIn ASAP.

You’ll get access to a team of strategists, copywriters, graphic designers, and video editors—everything you need to publish consistently.

Curious how you can execute?

Palmo’s offering a free content strategy session for ME readers. 

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