Get your next TikTok content idea with this tool

Hey there 👋🏾

We've been having a great time experimenting with social media on the Content team. 

From Kirsti's Taylor Swift and remote work content to Mitra's growing interest in baking to my vacation videos and pictures, it's been fun trying out different things to test out the different platforms we work with without the pressure of hyper-growth.

Why do I bring this up? Seeing the success of others on social media can often trigger feelings of inadequacy – at least for me. But my current approach to social media reminds me that getting and sustaining that success takes time. And PRACTICE.

Look at the history of all the people who seemingly "find their niche" overnight in any field and you'll see countless hours of study and practice made their work what it is today. And the same is true for creating content. 

Consistency and experimentation will get you a lot farther than doing one post every other month, hoping it goes viral, and being disappointed when it doesn't.

Don't let the pressure get to you. Do what feels good, reject what doesn't and then double down on what's getting you the numbers. 

That’s it from me — have a lovely weekend, and I’ll see you next Friday.

Warmly, 

Tami & the Buffer team

P.S. Get ready for Bluesky in Buffer — learn more here.

🖊️ Deep dive: How to get your next TikTok content idea using Creator Search Insights

If you’ve ever been stumped for ideas on what to post on TikTok, you’re not alone.

Our audience often tells us that ideas are a major barrier to content creation for them.

So, here’s what you need to know about TikTok’s Creator Search Insights tool and what it can do for your idea generation process.

But first, what is TikTok’s Creator Search Insights tool?

The Creator Search Insights tool is an innovative feature within the TikTok platform that provides insights (of course) into what people are searching for on TikTok.

And how does it work?

To start using TikTok Creator Search Insights, enter “creator search insights” into the search bar and tap View.

Now, let’s get into the good stuff — how to use Creator Search Insights for content creation.

The easiest way to use Creator Search Insights is to start from the Content gap, i.e., what your audience wants to see but can’t really find on TikTok.

The ideas in the Content gap are ideally the perfect intersection of what your audience wants, what’s popular, and what similar accounts to yours are posting.

Even better, you can dig into the Related searches under the search terms in your Content gap and tap on those keywords to find more new ideas, and so on.

If you don’t know where to start, you might have better luck in the Trending tab, where keywords are categorized into different niches: Fashion, Food, Sports, Tourism, Gaming, and Science.

If you have a very specific idea and want the keyword to match, you can search for more specific terms like “social media management” or “sourdough starter”.

It’ll pop up a bunch of content relevant to your search term with all the same information as if you’d found it on the Search Insights homepage.

Once you find something that resonates, tap the video icon to record a video right from the search Insights homepage (rumor is, this gives your content an advantage) or hit the bookmark icon to save the keyword for later.

🚀 'We Grew to 300K on TikTok with Buffer!'

We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. 

@onlinemarketinges says, "On TikTok we went from 110k to 310k with Buffer!"

Want to skyrocket your growth? Get started with Buffer today!

👇🏽 The latest from the blog

• Get our three-step guide to building a personal brand on LinkedIn

• Bookmark this page for 30 days of LinkedIn post prompts to help build your following

• Learn how this sourdough starter warmer company built a following before building the product

• We listed out our nine favorite collaboration tools for social media teams.

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

“Spectacular, give me 14 of them them right now” 🤌 (TikTok ver.) (Instagram ver.)

This trending sound is taking over TikTok and Instagram Reels this week. The best part? It’s a super easy trend to jump on!

As a business, you can use this audio to showcase your product. This one is currently a CapCut meme template you can use, but you can also just use the audio without the template if you’d like!

Here’s an example from @comicsamscrafts where they use the audio to tease a new product.

🤳 What's happening in social?

• LinkedIn rolls out sponsored newsletters for company pages

• LinkedIn audio events get an upgrade

• YouTube Shorts adds six new features for Shorts

Thanks for reading! 💟

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