The marketing underdog that’s challenging email

Email marketing remains one of the most effective ways to nurture leads and connect with your customers.

But there’s a new challenger on the marketing battleground, and it’s proving to be highly effective in driving engagement and conversions.

Curious what it is? Check your pants pocket... or perhaps it’s in your hand right now.

It's your smartphone.

Specifically, your phone’s SMS capability.

Just look at these stats from a recent report by SMS Comparison:

• The U.S. SMS marketing market is expected to grow 20.3% annually and reach $12.6 billion by 2025.
• The average open rate for an SMS campaign is a whooping 98%. (With email, you’re lucky if you get close to 40%.)
• 48% of consumers actually prefer getting business communications via text message.

So, if you’re not collecting phone numbers yet, now is the time to start and get ahead of your competitors.

How?

If you need some ideas, reach out to my team and they can show you some creative ways.

Cheers,

Neil

PS: Paid search ads can amplify your marketing results from these other channels, but only if they’re fully optimized. Check yours with my free Ads Grader and find out how to improve your ROAS.

PPS: Want to stay ahead of your competitors? I'd love to send you the latest tips and news tailored to your specific niche. Update your industry preferences here.​