Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

18 Ju‍ly, 2024

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Blog post

How to Create a Newsletter: Best Practices and Examples

It’s unsurprising that here at Litmus, we’re big believers in the power of a newsletter to help brands build awareness and trust in the inbox—regardless of industry or whether your brand is B2B or B2C.

Newsletters work.

The challenge is knowing where to start with a newsletter.

Get pretty much everything you need to know about what it takes to create a truly great newsletter with our latest guide. From determining your content strategy, cadence, and testing opportunities, get all the facts you need right here.

And then send us a link to that awesome newsletter when you’ve launched it—we’d love to see it!

True or false:
31% of marketers plan to spend more on AI and machine learning this year.

True →

False →

Talking about the weather isn’t just for small talk. Brands like ASOS personalize their emails by sending weather-targeted images (e.g. raincoats for a rainy day).
Email Guardian is the first solution of its kind to keep a 24‍/7 watch for email client changes that can impact your links and images—and it just got a snazzy facelift.
Is email design a bottleneck for you? It tends to hold up production, according to 40% of email marketers.
What if we told you you could create countdown timers in 5 minutes or less? (But don’t take our word for it.)

Things we think are awesome

Is summer in full swing where you are in the world? If so, check out these summer newsletter examples for inspiration.
We’ve got BF/CM on our minds, so naturally, we’re wondering: what are 20‍24’s top online shopping categories?
As AI’s rapid development continues to suck up power, Intel aims to mitigate as much emissions as possible.
David Ogilvy, the father of advertising, shared 10 writing tips in his 19‍82 memo titled “How To Write,” which remains a masterclass in effective writing.

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How to start a newsletter, craft countdown timers in 5 minutes or less, and more

How to Create a Newsletter: Best Practices and Examples

Things we think are awesome

Older messages

How the definition of spam is changing, 4 lessons on email deliverability, and more

What Apple Mail's AI updates mean for you, expert tips to boost email performance, and more

Discover the most popular email design tools, how marketers measure email performance, and more

✍️ Pencil this in: Add-to-calendar links, better email metrics, and dynamic content ideas

Personalization in your back pocket, email designers favorite tools, top 10 email clients, and more

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