SEJ Today: White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

SEJTODAY

Monday, May 4, 2020

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SEO

White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

By Helen Pollitt

Black hat, white hat, and gray hat SEO. What are the differences and what do they mean for your SEO approach?

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Digital Experience, SEO

5 Ecommerce SEO Tips to Improve Organic Performance

By Winston Burton

Looking to boost your ecommerce website's organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.

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Sign up now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from 18 awesome speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

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Paid Search, ThinkTank Webinar

How to Monitor Your Paid Search Performance & Biggest Threats [Webinar]

By Loren Baker

Join our next webinar and learn how to position the power of paid search and leverage it in the boardroom.

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Link Building

5 Tips to Run a Sustainable Link Building Campaign

By Patrick Reinhart

Here are five sustainable link building practices that won’t burn out in six months or burn your website down.

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Content Marketing

How to Capitalize When Writing for the Web (Grammar Lessons)

By Julia McCoy

How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing.

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Link Building

How to Build Links for Bing vs. Google

By Aleh Barysevich

Building links for Bing differs from link building for Google. Here's how to safely build links for both.

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Link Building

Link Building Techniques: The Good, the Bad, and the Ugly

By Jeremy Knauff

Find out which links will hurt your website, which will just waste your time, and which will improve your ranking.

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LinkedIn, News

LinkedIn Releases New Tools for Virtual Job Interviews

By Matt Southern

LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself.

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News, SEO

Google Suggests Links in Primary Content Hold More Value

By Matt Southern

Google's John Mueller spoke on the topic of placing links and where on the page they hold the most value.

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Upcoming Webinars

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Wednesday, May 20 at 2 p.m. ET

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🎧 4 must-hear episodes of The Search Engine Journal Show

Friday, May 1, 2020

Here are 4 must-hear episodes of The Search Engine Journal Show from last month. SEJ Friday, May 1, 2020 Hi Newsletterest, Last month on the Search Engine Journal Show, we had the chance to hear from

SEJ Today: Google on Whether Link Value Changes With Age

Friday, May 1, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Friday, May 1, 2020 Brought to you by: logo News, SEO Google on Whether Link Value Changes With Age By Matt

SEJ Today: Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories

Thursday, April 30, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Thursday, April 30, 2020 Brought to you by: logo News, Paid Search, Social Media Google, Facebook, and

SEJ Today: Google Meet Is Free For All Users

Wednesday, April 29, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Wednesday, April 29, 2020 Brought to you by: logo News, Tools Google Meet Is Now Free For All Users By Matt

How to monitor your Paid Search performance & biggest threats [webinar]

Wednesday, April 29, 2020

Position the power of paid search and leverage it in the boardroom – join our next live webinar. What: Paid Search: Driving Strategy at the C-Suite When: Wednesday, May 6 at 2 pm ET Where: GoToWebinar

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