SEJ Today: Google Smart Shopping Beta Testing New Customer Only Goal

SEJTODAY

Tuesday, May 5, 2020

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News, Paid Search

Google Smart Shopping Beta Testing New Customer Only Goal

By Susan Wenograd

Google's Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.

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Ask an SEO, Link Building

How to Build Links to Pages Where Links Are Hard to Build

By Tony Wright

Get creative, and don’t be everyone else, and you can build links to any page with a little (or a lot) of extra effort.

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News, Tools

Google Search Console Reports on COVID-19 Special Announcement Schema

By Matt Southern

Google is rolling out a report in Search Console for sites utilizing the new COVID-19 ‘SpecialAnnouncement’ structured data markup.

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New Content Marketing Course from SEMrush

By SEMrush

Do you want to learn how to skyrocket your content marketing? SEMrush Academy has got you covered with a brand-new free Content Marketing Fundamentals Course featuring Ashley Segura!

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Link Building

3 Powerful Metrics to Measure Your Link Building Campaign

By Alexandra Tachalova

By using the following three metrics, you can measure and report on the success of your link building efforts.

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Paid Search

It Isn’t Business as Always: Adapting PPC Strategy in Changing Times

By Tim Jensen

Nowadays, running the same ads you've always run online will not work. Use these ideas to adapt your PPC strategy.

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Digital Advertising, News

Amazon Ads: Skyrocketing Growth in Q1

By Susan Wenograd

Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.

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Link Building

An Approach to Achieve Link Building Scalability

By Adam Heitzman

Learn how to scale the link building process, save time, and still get the results you want.

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SEO

White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

By Helen Pollitt

Black hat, white hat, and gray hat SEO. What are the differences and what do they mean for your SEO approach?

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Digital Experience, SEO

5 Ecommerce SEO Tips to Improve Organic Performance

By Winston Burton

Looking to boost your ecommerce website's organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.

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New content marketing course from SEMrush

Tuesday, May 5, 2020

Do you need to learn how to skyrocket your content marketing? academy Do you need to learn how to skyrocket your content marketing? Do you need to increase your online conversions but struggle with

Your Invitation to SEJ eSummit is Here ✨

Monday, May 4, 2020

For a digital marketing conference, online or in the real world, SEJ eSummit will be hard to beat. Hi Newsletterest, Have you heard? SEJ is hosting a virtual conference on June 2nd and it's going

SEJ Today: White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

Monday, May 4, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Monday, May 4, 2020 Brought to you by: logo SEO White Hat vs. Black Hat vs. Gray Hat SEO: What's the

🎧 4 must-hear episodes of The Search Engine Journal Show

Friday, May 1, 2020

Here are 4 must-hear episodes of The Search Engine Journal Show from last month. SEJ Friday, May 1, 2020 Hi Newsletterest, Last month on the Search Engine Journal Show, we had the chance to hear from

SEJ Today: Google on Whether Link Value Changes With Age

Friday, May 1, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Friday, May 1, 2020 Brought to you by: logo News, SEO Google on Whether Link Value Changes With Age By Matt

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