News, Paid Search

Google Smart Shopping Beta Testing New Customer Only Goal

By Susan Wenograd

Google's Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.

Ask an SEO, Link Building

How to Build Links to Pages Where Links Are Hard to Build

By Tony Wright

Get creative, and don’t be everyone else, and you can build links to any page with a little (or a lot) of extra effort.

Join us for a LIVE 10-hour virtual conference with face-to-face networking on June 2nd!

By Search Engine Journal

Sign up now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from 18 awesome speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

News, Tools

Google Search Console Reports on COVID-19 Special Announcement Schema

By Matt Southern

Google is rolling out a report in Search Console for sites utilizing the new COVID-19 ‘SpecialAnnouncement’ structured data markup.

New Content Marketing Course from SEMrush

By SEMrush

Do you want to learn how to skyrocket your content marketing? SEMrush Academy has got you covered with a brand-new free Content Marketing Fundamentals Course featuring Ashley Segura!

Link Building

3 Powerful Metrics to Measure Your Link Building Campaign

By Alexandra Tachalova

By using the following three metrics, you can measure and report on the success of your link building efforts.

Paid Search

It Isn’t Business as Always: Adapting PPC Strategy in Changing Times

By Tim Jensen

Nowadays, running the same ads you've always run online will not work. Use these ideas to adapt your PPC strategy.

Digital Advertising, News

Amazon Ads: Skyrocketing Growth in Q1

By Susan Wenograd

Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.

Link Building

An Approach to Achieve Link Building Scalability

By Adam Heitzman

Learn how to scale the link building process, save time, and still get the results you want.

SEO

White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

By Helen Pollitt

Black hat, white hat, and gray hat SEO. What are the differences and what do they mean for your SEO approach?

Digital Experience, SEO

5 Ecommerce SEO Tips to Improve Organic Performance

By Winston Burton

Looking to boost your ecommerce website's organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.