tl;drMarketing - tl;dr Marketing May 05th - 2020 Issue

Digital Marketing News Roundup

May 05th - 2020

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Today\’s digital marketing roundup includes news that Google Adds Special Announcements Reports in Search Console, Google Is Rolling Out a Core Update called May 2020 Core Update and more.

SEO

Google Adds Special Announcements Reports in Search Console

Google has just announced support for SpecialAnnouncement in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is performing. They have also announced support [...]

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Tips and Tricks

Dynamically Add FAQ Schema to Your Content

While I still do FAQPage Schema like a caveman, JR Oakes recently shared a really clever way to dynamically add FAQPAge Schema to your pages by using specific class names for your question and answer [...]

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SEO

Google Is Rolling Out a Core Update called May 2020 Core Update

Google just announced they are rolling out a new core update called the May 2020 core update. It will take about two weeks to fully roll out. As expected Google does not tell you much [...]

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SEO

Google Responds to Australia's Plan to Force Online Platforms Pay for News Content

“In the offline print world, publishers have long paid retailers, newsstands and kiosks to distribute their newspapers and magazines – acknowledging the value of acquiring audiences to a publishers’ content and the advertising publishers sell [...]

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Paid Media

Google Ads Beta Tests New Customer Acquisition Conversion Goal in Smart Shopping Campaigns

It feels like Google might be beta testing a “new conversion goal” that purely focuses on new customer acquisition only (540 day lookback window). New Conversion goal in smart shopping campaigns (SSC) is called ‘New [...]

tl;drMarketing

SEO

AMP Is Not a Requirement to Appear on Mobile Top Stories Carousel for COVID-19 Searches

Google announced a bunch of changes via twitter and one of them was that AMP is no longer a requirement to appear on mobile Top Stories Carousel, for coronavirus-related searches. It is still a requirement [...]

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SEO

Google Adds a Local and National Resources SERP Feature for COVID-19 Searches

To keep the public updated with local news during the COVID-19 pandemic Google has made a change to help local content surface better within their Top Stories box in the SERPs. In addition, they have [...]

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