tl;drMarketing - tl;dr Marketing May 05th - 2020 Issue
Google Adds Special Announcements Reports in Search ConsoleGoogle has just announced support for SpecialAnnouncement in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is performing. They have also announced support [...] Dynamically Add FAQ Schema to Your ContentWhile I still do FAQPage Schema like a caveman, JR Oakes recently shared a really clever way to dynamically add FAQPAge Schema to your pages by using specific class names for your question and answer [...] Google Is Rolling Out a Core Update called May 2020 Core UpdateGoogle just announced they are rolling out a new core update called the May 2020 core update. It will take about two weeks to fully roll out. As expected Google does not tell you much [...] Google Responds to Australia's Plan to Force Online Platforms Pay for News Content“In the offline print world, publishers have long paid retailers, newsstands and kiosks to distribute their newspapers and magazines – acknowledging the value of acquiring audiences to a publishers’ content and the advertising publishers sell [...] Google Ads Beta Tests New Customer Acquisition Conversion Goal in Smart Shopping CampaignsIt feels like Google might be beta testing a “new conversion goal” that purely focuses on new customer acquisition only (540 day lookback window). New Conversion goal in smart shopping campaigns (SSC) is called ‘New [...] AMP Is Not a Requirement to Appear on Mobile Top Stories Carousel for COVID-19 SearchesGoogle announced a bunch of changes via twitter and one of them was that AMP is no longer a requirement to appear on mobile Top Stories Carousel, for coronavirus-related searches. It is still a requirement [...] Google Adds a Local and National Resources SERP Feature for COVID-19 SearchesTo keep the public updated with local news during the COVID-19 pandemic Google has made a change to help local content surface better within their Top Stories box in the SERPs. In addition, they have [...] |
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Wednesday, May 6, 2020
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