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🎶 Spotify is no longer just a streaming app, it’s a social network.

⭕ These brands are participating in the “first TikTok Olympics.”

♻️ Starbucks announces yet another reusable cup pilot program.

🧑‍🏫 Google tests out Gemini AI-created video presentations.

🏯 Disney’s internal Slack was leaked by hackers mad about AI.

🤝 Taboola to oversee ads in Apple News and Stocks.

🥵 An LG air conditioner uses AI to combat hot flashes in Brazilian menopause campaign.

🚨 Ad execs sound the alarm over Google’s risky Privacy Sandbox terms.

📍 The Google Maps pin scam: A new Google Business Profile threat.

🍦 “Treat yourself” is trending. Turkey Hill just dropped 7 new “Late Night Ice Cream” flavors.

Editors’ Note: Miss us? A certain Chimp interfered with our content schedule this week. Back to our regularly scheduled programming. 🍌

Monday: In observation of AI Appreciation Day this week, try one of these 29 prompts to boost marketing efficiency and creativity.

Wednesday: A “zero volume keyword,” also known as “hidden,” “golden ratio,” or “zero competition” keywords, are often underestimated and underreported by keyword research tools, leading to low competition. Here’s how to leverage them.

• • 💡 According to our poll, 19% of marketers use zero volume keywords to reach niche audiences, but 25% report that this tactic has underperformed for them. 56% aren’t currently leveraging zero volume keywords.

Briana posted, “I’m noticing our company’s open rates for our emails in MailChimp have taken a serious nose dive in the last month. I’m wondering if this is just an internal issue or if any other users are experiencing a sharp decline in open rates? For context we typically see an open rate of ~20% and this month we are between 2 to 7%.”

Darlene posted, “Which digital marketers are you following on TikTok?”

Morgan posted, “Has anyone had a mascot costume made and can recommend the maker?”

Hannah posted, “I work for a professional association and we’re wanting to start having our members submit user generated content. Do any of you use a platform where users can easily upload a photo or short video and provide a caption or other information?”

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

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Let’s get it on the calendar.

On the clock app this week, we’re recapping some of the most unhinged brand collabs of 2024 so far. And why they work every time. Please remind us of the GOATs in the comments.

Ingredients

• 2 oz white rum
• 1 oz apricot brandy
• 1 oz Aperol
• ½ oz Rosé
• ½ oz Prickly pear syrup
• Lemon twist, to garnish

Steps

1. Combine all ingredients into a mixing glass, stir, serve on crushed ice.
2. Garnish with a lemon twist.

Recipe by Table New Mexico

Answer: “Coffee break.”

The bureau launched an extensive ad campaign with the slogan, “Give Yourself a Coffee Break—And Get What Coffee Gives to You,” giving a name to a practice that had already gained popularity during World War II in defense plants. The term quickly became part of everyday language.