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Revisit your webinar strategy with these tips to supercharge your efforts before, during, and after the event.

Before

• Don’t stop at a one-off event; webinars often lack impact and longevity because their information is squeezed into a 45-minute slot, so help your message stick by covering a topic from different angles over a series.
• Encourage sign-ups by asking your audience to help define the agenda, as G2 did last year with their online conference, which they curated based on attendee feedback.
• Work with your panelists to build hype, as attendees are more likely to sign up to hear interesting speakers than to attend a company-hosted webinar.
• Ditch the word “webinar” in your promotion and use terms like “masterclass,” “seminar,” “lecture,” or “expert talk” to generate more interest.

During

• Just as you wouldn’t trust an inexperienced person to captain your cruise ship, choose a skilled moderator to manage the conversation, step in when necessary, and engage the audience through Q&A.
• Instead of talking at your customers, involve your attendees with live contests, networking opportunities, or turning speeches into discussions to help your message stick.
• Use chat boxes effectively by having colleagues act as hosts to engage guests in discussion, ask questions, and solicit real-time feedback, while banning sales pitches.

After

• After ending the webinar, squeeze the video for as much fresh content as possible, starting with uploading the recording quickly for those who missed the live event.
• Make it easy for attendees to share the content by sending an email thanking them and providing a one-click tweet they can share directly from their inbox.
• Leverage employee advocacy to drive brand awareness by working with colleagues to create a program of thought leadership based on the webinar content, such as blog posts, LinkedIn articles, and follow-up webinars.

Check out the full blog from Jason Bradwell.

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You might have noticed that Verizon is making some big changes—from a new logo (RIP checkmark V) and color palette to a more general repositioning and new, customizable offerings like myPlan.

The brand’s new short film traces its heritage from “Can you hear me now?” cell carrier to one-stop shop for Internet, connected home, and streaming.