The Daily Carnage - A Masterclass in Webinars

Your webinars are boring. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Jul 10, 2024

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Be in The Know

Got news? Sponsor this spot.

💸 Big brands reduce TikTok spend ahead of U.S. removal.

🧶 Etsy is hoping to survive by getting back to its maker roots.

🔍 Google Search’s market dominance is growing as ChatGPT’s web traffic falters.

🎙️ Meet the AI artist who used Bad Bunny’s voice, shot to fame, and sparked a global debate over AI art.

Sports streaming fragmentation sucks for everyone. Except advertisers.

🌮 Sure, sign me up for Taco’s Bells early retirement community.

🔥 Most clicked yesterday: The Pringles x Crocs collab is ridiculous, and we love it.

Adobe Firefly Prompt: A retirement home where everyone is eating tacos.

10 Ways to Maximize Your Webinar ROI

👀 Sponsor this spot to share your content with our community.

Revisit your webinar strategy with these tips to supercharge your efforts before, during, and after the event.

Before

  • Don’t stop at a one-off event; webinars often lack impact and longevity because their information is squeezed into a 45-minute slot, so help your message stick by covering a topic from different angles over a series.
  • Encourage sign-ups by asking your audience to help define the agenda, as G2 did last year with their online conference, which they curated based on attendee feedback.
  • Work with your panelists to build hype, as attendees are more likely to sign up to hear interesting speakers than to attend a company-hosted webinar.
  • Ditch the word “webinar” in your promotion and use terms like “masterclass,” “seminar,” “lecture,” or “expert talk” to generate more interest.

During

  • Just as you wouldn’t trust an inexperienced person to captain your cruise ship, choose a skilled moderator to manage the conversation, step in when necessary, and engage the audience through Q&A.
  • Instead of talking at your customers, involve your attendees with live contests, networking opportunities, or turning speeches into discussions to help your message stick.
  • Use chat boxes effectively by having colleagues act as hosts to engage guests in discussion, ask questions, and solicit real-time feedback, while banning sales pitches.

After

  • After ending the webinar, squeeze the video for as much fresh content as possible, starting with uploading the recording quickly for those who missed the live event.
  • Make it easy for attendees to share the content by sending an email thanking them and providing a one-click tweet they can share directly from their inbox.
  • Leverage employee advocacy to drive brand awareness by working with colleagues to create a program of thought leadership based on the webinar content, such as blog posts, LinkedIn articles, and follow-up webinars.

Check out the full blog from Jason Bradwell.

Read more

Q for You


Handy Arrows

👀 Sponsor this spot to share your product or resource with our community.

These arrows? They come in handy. They’re Handy Arrows.

Some of them are loopy, some of them are sharp, all of them are hand-drawn and downloadable.

What will you do with them? That’s none of our business. We’re just here to point you in the right direction.

Handy Arrows

Try It


Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

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Verizon Now Film

Can You Hear V Now?

You might have noticed that Verizon is making some big changes—from a new logo (RIP checkmark V) and color palette to a more general repositioning and new, customizable offerings like myPlan.

The brand’s new short film traces its heritage from “Can you hear me now?” cell carrier to one-stop shop for Internet, connected home, and streaming.

Watch

Taco Bell, 1997

Taco Bell, 1997

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