GrowthHackingIdea - +71% to referral activation

Gogobot app decided to personalize each download that came from an invite. In each message that went out to other users, they inserted a Branch link embedded with the original user’s name, profile pic and user ID.

When a new user receives the link and downloads the Gogobot app, Branch passes that original user’s name, profile pic and user ID to the new app session and populates a personal welcome modal prompting a sign up.

Result.
Users who saw a personalized welcome from their friend signed up at a 71% higher rate.

Source: 500.co


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

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