Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

Consent management platforms at Immediate aren't just about ticking boxes for data laws. They're the compass steering strategic partnerships.

Additional coverage:

• The sale of ad tech maven Teads is finally happening, in a reported deal with content recommendation company Outbrain for an undisclosed amount.
• Media buyers were largely surprised by Peter Naylor's sudden exit from Netflix last week. Larger forces at play are affecting streamers overall, as we cover in this Digiday+ Media Buying Briefing.
• The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally available cooking and recipe app, Feast.
• The timeline on which Google will officially kill the third-party cookie is anyone's guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers' guesses look very different from publishers'.
• ICYMI: Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty