Brian Lesser returns to GroupM with an expected focus on advancing tech

The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September.
July 18, 2024

Brian Lesser returns to GroupM with an expected focus on advancing tech

The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September.

howdy!
Relationships between brands and athletes are getting shorter, as the line between influencer and athlete blurs.

Advertisement

As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters — much like attracting new customers in the business world.

howdy!
Sure, there’s interest, but it’s tempered by the fact that advertisers still don’t really know why they should be on the app in the first place.

Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning.

howdy!
Advertisement

Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns.

howdy!
Independent digital agency Mod Op this week combined with Canadian creative digital agency Evans Hunt as it grows artificial intelligence and creative offerings.

howdy!
Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms

Wednesday, July 17, 2024

Some even ponder the benefits of regulating web browsers, just like a public utility. July 17, 2024 'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal

Brands & Agencies: Take this survey on ad-creative for a $5 gift card

Tuesday, July 16, 2024

How are you optimizing your ad creative? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Platforms struggle with misinformation and exploitation amid Trump assassination attempt

Tuesday, July 16, 2024

The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race

Report: Insights into maximizing marketing budgets

Monday, July 15, 2024

How marketers are responding to tightening budgets amid rising cost ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Publishing Summit: TODAY is your last chance to secure the best rate on passes

Monday, July 15, 2024

Connect with top publishing execs from Forbes, CNN, NY Post and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

1 minute to increase your email open rate

Wednesday, November 27, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.

Memo: The Distressed Brand

Wednesday, November 27, 2024

The opposite of brand equity isn't no equity; it's brand apathy. View this email in your browser 2PM (No. 1014). The most recent letter was read by 46.1% of subscribers and this was the top

🔍 How Ridge Scaled to 9-Figures W/ Influencers

Wednesday, November 27, 2024

November 26, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships 2020 influencer marketing was pay-to-post. In 2024 that sh*t no longer works. In 2025 it's going to be about building a

A letter for you

Wednesday, November 27, 2024

Plus, an announcement you won't want to miss... View in browser ClickBank Logo Hi there, Wow. Time sure does fly. Can you believe there's already less than two months left in 2024!? It feels

🎟️The Quest is calling you

Tuesday, November 26, 2024

And why the HubSpot Blog ages in reverse ... View in browser hey-Jul-17-2024-03-58-50-7396-PM Don't write off a scavenger hunt as mere kids' play. A well-designed hunt can move attendees closer

New Pricing & Black Friday Deal

Tuesday, November 26, 2024

Some updates to my lead program for design agencies ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The BFCM Playbook To Millions In Sales

Tuesday, November 26, 2024

Come learn how to crush black friday cyber monday for brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🦅 The once-in-a-lifetime deal is here

Tuesday, November 26, 2024

The new 𝕏 API costs forced our hand ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Bitcoin Drops to $93K as Long-Term Holders Take Profits

Tuesday, November 26, 2024

Plus Saylor Buys $5.4B More Bitcoin Setting New Record at $97860 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🕵️ 50%, then 35%, then 20%, then nothing

Tuesday, November 26, 2024

Steal Club BF offer is live :) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌