Ad world is relieved but skeptical about Google's decision to keep cookies in Chrome

Ad world is relieved but skeptical about Google's decision to keep cookies in Chrome

Google's pivot on third-party cookies, revealed yesterday, caught many by surprise — not because they believed Google’s cookie deprecation plan was foolproof, but because Google had sworn it would happen, regardless of the multiple delays.

Additional coverage:

• After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard.
• While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come. More in this Digiday+ Marketing Briefing.
• Nike's Olympic moment comes at a time that is all too critical for the brand, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.
• Newer attempts at media mix modeling are more accessible to mid-market and smaller clients, not just huge multinational corporations.
• GoDaddy is moving away from its quintessential sports-related spots to focus on small businesses and entrepreneurs, according to CMO Fara Howard.