How Sean Ellis unlocks customer language

To extract your “must have” users, ask: “How would you feel if you could no longer use this product?”: “Very disappointed”, “Somewhat disappointed”, “Not disappointed”.

Ask ONLY those who answered “Very disappointed” (your “must have” users):
1. To get your benefit: “What is the primary benefit of [your product]?”
2. To get your hook: “What were you hoping [your product] would do for you when you originally tried it?”
3. To get your description: “Have you recommended this product?”: Yes, No. If Yes: “How did you describe it?”

Apply responses to your homepage.

Source: appcues.com


Cheers,
Charlie Patel ;)



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