As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie.

Additional coverage:

• Google’s announcement to reverse its plans to fully deprecate third-party cookies seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. More in this Digiday+ Media Briefing.
• Nexxen has new tools for political advertising that let campaigns geo-target voters, optimize campaigns and analyze trends.
• ​​At this year’s Olympic Games, medical apparel brand Figs is pushing brand sponsorships into previously unclaimed territory: The human heart.
• The Brandtech Group is launching an influencer marketing residency program to continue expanding its generative AI projects.