As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'
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Why Google's cookie deprecation reversal isn't actually a reprieve for publishers
Wednesday, July 24, 2024
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google's announcement that it won't be fully deprecating third-party cookies after all. July 24,
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Ad world is relieved but skeptical about Google's decision to keep cookies in Chrome
Tuesday, July 23, 2024
Maybe execs should've seen this coming sooner. July 23, 2024 PRESENTED BY Ad world is relieved but skeptical about Google's decision to keep cookies in Chrome Google's pivot on third-party
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