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Let’s get into Hootsuite’s 2024 Social Benchmarks:

Education

• Facebook Page impressions: 817,000
• Facebook audience growth rate: -0.93%
• Average Facebook post engagement rate: 1.45%
• Facebook posting frequency: 0.45 posts/day
• Instagram profile impressions: 1.0 million
• Instagram audience growth rate: 7.42%
• Average Instagram post engagement rate: 2.21%
• Instagram posting frequency: 0.88 posts/day

Entertainment and Media

• Facebook Page impressions: 5.4 million
• Facebook audience growth rate: -3.83%
• Average Facebook post engagement rate: 0.99%
• Facebook posting frequency: 1.78 posts/day
• Instagram profile impressions: 3.2 million
• Instagram audience growth rate: 3.09%
• Average Instagram post engagement rate: 1.94%
• Instagram posting frequency: 1.25 posts/day

Financial Services

• Facebook Page impressions: 858,000
• Facebook audience growth rate: -0.84%
• Average Facebook post engagement rate: 0.91%
• Facebook posting frequency: 0.25 posts/day
• Instagram profile impressions: 724,000
• Instagram audience growth rate: -5.91%
• Average Instagram post engagement rate: 2.00%
• Instagram posting frequency: 0.35 posts/day

Food and Beverage

• Facebook Page impressions: 1.5 million
• Facebook audience growth rate: -12.39%
• Average Facebook post engagement rate: 0.66%
• Facebook posting frequency: 0.3 posts/day
• Instagram profile impressions: 949,000
• Instagram audience growth rate: -3.53%
• Average Instagram post engagement rate: 1.54%
• Instagram posting frequency: 0.81 posts/day

Retail

• Facebook Page impressions: 2.2 million
• Facebook audience growth rate: -5.14%
• Average Facebook post engagement rate: 0.72%
• Facebook posting frequency: 0.33 posts/day
• Instagram profile impressions: 2.2 million
• Instagram audience growth rate: -2.72%
• Average Instagram post engagement rate: 1.62%
• Instagram posting frequency: 0.95 posts/day

Check out the full report for more industry benchmarks.

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