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Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.
July 26, 2024

Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.

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The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.

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Why marketers are leveraging AI-driven, privacy-forward ad targeting like Hearst’s AURA

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With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change. 

While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment.

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This year, many of San Diego Comic-Con’s attendees will be gamers. Forty-eight percent have expressed an interest in games, making the medium the third-most popular entertainment format among event attendees, after movies and television shows, according to data shared by YouGov.

Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning.

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Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services.

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Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique opportunities for brands to engage with audiences meaningfully.

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Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the event in a bid to build a long-term connection with the gaming community in the Middle East.

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As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie.

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As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

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As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. July 25, 2024 PRESENTED BY As influencer marketing grows,

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